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RESPONSIBILITIES AND DUTIESUsing web tools to track site traffic, rankings, and ultimately sales.Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklistedResearching and resolving HTML code and content, link architecture and navigation issues and Assisting in layout of web pages when required.Continually monitoring organic search rankings to increase traffic and salesAnalyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategiesResearching keywords using Google, Overture, Word Tracker and internal toolsOn Page Optimization (Title, keywords and Meta tags)Off Page Optimization(Link Building through directory submission, article submission, Classified posting, Blog Commenting)Submitting monthly Web Site's Performance Report.Submitting monthly Web Site's Ranking Report.