Started business at 13, curved, and worked to launch eCommerce ventures turned brands. Aatika's WHY is to inspire, hold, and power people, so that together, we can breathe life into impactful ideas—ideas meant to better the lives of other people.As a progressive momentum-focused marketer, she happens to build long-lasting brands.Her core positions revolve around scaling and sustaining brands through paid media—optimizing all consumer touchpoints for brand awareness and conversion, in a manner that builds customer loyalty, captures attention, and connects people with culture in the most relevant, compelling, and effective way.Aatika obsessively loves creating and backing exceptional and impactful companies, built by genuinely inspiring leaders and teams.Building 'ON THE MOVE' - operating base for inspiring leaders and teams to launch impactful and worthy ventures together for the betterment of others.