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@vfairs.com
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Aatir Abdul Rauf is listed as VP of Marketing @ vFairs | Newsletter: Behind Product Lines | Talks about Product Manager & Product Marketer collaboration at vFairs, based in Mississauga, Ontario, Canada. AeroLeads shows a work email signal at vfairs.com, phone signal with area code 215, and a matched LinkedIn profile for Aatir Abdul Rauf.
Aatir Abdul Rauf previously worked as VP of Marketing at Vfairs and Director of Marketing at Vfairs. Aatir Abdul Rauf holds Msc, Computer And Information Science from University Of Pennsylvania.
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AeroLeads found 1 current-domain work email signal for Aatir Abdul Rauf. Compare company email patterns before reaching out.
As a kid, I would invent my own superhero figures on a notepad. I'd give each character a unique power set. Even threw in a gripping origin story. That was the beginning of a realization that I was an amalgam of sorts:> My brain wanted to build things. > My heart wanted to tell stories.As fate would have it, I found my calling that let me express both. A fusion role between Product Management + Product Marketing. My backstory? I've lived a semi-nomadic life. After growing up in Saudi Arabia, completing my undergrad in Pakistan, wrapping up a Master's in the States & working at Bayt.com in UAE - I'm now in Canada writing my 5th geographical chapter. As a Director of Product Marketing at vFairs, I help product teams find the right problem to solve. With an NPS of over 60 and a G2 rating of 4.7/5, product leads the way. But that's not all.With my 20+ superstar marketers, I bring prospects to solutions they need. I oversee lead & demand gen using channels like paid media, email, social, content, CRM & referral marketing. Tripled MQLs in last 2 years to generate 7-figure pipelines. My love story with Product Management started with an internship at Microsoft in their Office division. But I really dove deep into it when I was given the product reins at Pakwheels - Pakistan's top auto portal. That's where I learnt my baby steps in user acquisition, ruthless prioritization, roadmaps & wireframing. After doubling the traffic at Pakwheels to 1.2 million unique sessions/month, I launched a similar venture in the Middle East (called Yallamotor) for Bayt. Hired a lean team and led them to launch v1. 12 months (& some growth hacks) later, we secured a solid presence of 50K uniques/month.B2C was my initial launchpad, but I spread my wings with B2B. I led product at a recruitment SaaS product (Talentera) where we served complex needs of enterprise customers in the MENA region. I expanded it into a suite by launching an onboarding solution called AfterHire & a career fair mobile app. Oh, did I tell you that I write on LinkedIn? I love unpacking product management concepts & explaining them through a practical lens. Working on a newsletter too: aatir.substack.com.Here's a little skills word cloud for good measure: lead generation, demand gen, HubSpot, content marketing, wireframing, Data Studio, product strategy, Ahrefs, Google Ads, Notion & Canva. If you'd like to chat about product, marketing or a collaboration, I'm game :)
Listed skills include Product Management, User Experience, Seo, Web Analytics, and 41 others.
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Carrollton, Texas, US
As VP of Marketing, I lead a team of 20+ marketing professionals across the globe to drive new sales revenue for vFairs through demand capture and demand generation work streams. Responsible for 7-figure new sales revenue per annum, I work closely with the sales team to ensure we create a growing volume of sales pipeline every month.I oversee multiple.
Carrollton, Texas, US
As Director of vFairs, I'm responsible for customer acquisition and new sales revenue.- Prepared and managed a $4.1 Million annual marketing budget to drive leads and demand generation.- Increased organic lead generation by over 350% in 24 months.- Managed a multi-channel marketing campaign across the globe; resulting in over $35M in new sales revenue to.
Dubai, Dubai, AE
In this role, I led product development and marketing for a range of B2B SaaS products in the recruitment tech space.- Led a team of product managers to deliver high-value features for an applicant tracking system called Talentera.- Worked closely with the sales team to generate $4 Million annually across the Middle East region.- Worked hands-on.
Dubai, Dubai, AE
- Spearheaded key features and UX improvements for SaaS platforms like Talentera and vFairs, including complex modules such as Budget Management and Candidate Score carding. - Achieved remarkable lead generation growth—45%+ for Talentera and 80%+ for vFairs—through a mix of paid media, email marketing, content marketing, and PPC campaigns.- Acted as both.
Dubai, Dubai, AE
- Spearheaded product development and SEM strategies for Talentera, a comprehensive ATS solution adopted by 2,000+ employers in the Middle East, while aligning sales and product strategy.- Acted as a Project Manager for high-profile government initiatives like Taqat Online in Riyadh, KSA, where I provided business consultancy and optimized customer support.
Lahore, Punjab, PK
Pakwheels.com is Pakistan's top online auto portal offering local consumers the ability to buy/sell used cars in an online marketplace along with powerful tools to research new cars.- Doubled the inbound traffic to over 21 Million page views/month in the span of 2 years using SEO strategies.- Developed monetization avenues (featured ads and dealer.
Redmond, Washington, US
Worked in the Office Business Applications group in a team called 'Office for Sales'Responsibilities included:- Analyzing an inter-system connectivity problem and suggesting creative solutions for a workaround. - Writing up Specs for the feature and identifying changes required to the current architecture.- Conducting extensive cross-group collaboration.
Woburn, MA, US
Techlogix is an information technology, consulting, and business solutions company based in Pakistan.- Engineered key web modules for Patheo, an airline ticket consolidator, utilizing ASP.NET 2.0 and SQL Server 2000, including the development of a critical PNR generation module and XML-based integrations.- Architected and developed a robust reporting.
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Aatir Abdul Rauf works for vFairs.
Aatir Abdul Rauf is listed as VP of Marketing @ vFairs | Newsletter: Behind Product Lines | Talks about Product Manager & Product Marketer collaboration at vFairs.
AeroLeads has found 1 work email signal at @vfairs.com for Aatir Abdul Rauf at vFairs.
AeroLeads has found 2 phone signal(s) with area code 215 for Aatir Abdul Rauf at vFairs.
Aatir Abdul Rauf is based in Mississauga, Ontario, Canada while working with vFairs.
Aatir Abdul Rauf has worked for Vfairs, Bayt.Com, Pakwheels.Com, Microsoft, and Techlogix.
You can use AeroLeads to view verified contact signals for Aatir Abdul Rauf at vFairs, including work email, phone, and LinkedIn data when available.
Aatir Abdul Rauf holds Msc, Computer And Information Science from University Of Pennsylvania.
Aatir Abdul Rauf is listed with skills including Product Management, User Experience, Seo, Web Analytics, Competitive Analysis, Mysql, Agile Methodologies, and Strategy.
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