Established ROAS and ROI dashboards for business intelligence insights to drive marketing decisions.Successfully implemented real-time reporting dashboards in Power BI including the creation of KPI catalogues.Guided the data team with ETL projects, created data models, and effectively maintained databases and business reporting

Role - Marketing AnalystCOVID-19 Dashboard for business strategyRevenue Dashboards for business intelligence insightsROAS and ROI worksheets and DashboardsGoogle Analytics event tracking including set up of Google Tag ManagerTemplates for Analysis Dashboard for Website Metrics, Ad buys, Keyword Analysis, Campaign ROICampaign Reports/Dashboards post seasonal ad buysDashboard for weekly Email Subscriber growthEmail Marketing Analysis & StrategyRole - Media BuyerSet up ad buy campaign for Google Ads and Social AdsMaintained 100+ Google My Business Listings across various brandsKeyword Analysis for Organic & Paid KeywordsDevelop and deliver remarketing strategies

Hand Sanitizer Sales

Developed an online marketing plan and calendar for 2020 to gain brand awareness.Tracked the website analytics for Worx and measured the KPIs for business objectives and the marketing plan.Created Email Marketing Campaigns and marketing focused blogs for company website.Generated & increased sales new accounts - auto-centers in Chicago and distribution network in Canada.

Responsible for business of cleanrooms and process equipment for pharmaceutical projects in CIS and Central Asia countries -1. Determining business potential and forecasting sales backed up by market research and prospecting. Identify every sales lead to increase revenue and profitability.2. Make introductory presentations to potential clients, enlightening complete product portfolio to generate business both in face to face meetings and over the phone.3. Understanding specific needs of customers, creating bespoke technical solutions, preparation of concise and value based techno-commercial offers.4. Active participation in exhibitions and facilitating customer visits to create brand awareness in new geographies and exhibit organization’s project delivery capabilities.5. Handle website updates, social media for the company's project updates, certifications, international shows and other marketing / brand building related activities.Add on: Played a pivotal role in establishment of eCRM software for sales team, being responsible for various modules to be included in eCRM, sales cycle replication in eCRM, tracking of leads, contacts, deals along with assessment of business contacts and managerial reporting.

Responsible for business of process equipment for ethanol projects in central and east Europe countries -1. To understand diverse market and identify potential opportunities and new clients.2. Involvement in conferences, technical presentations, coordinating plant visits, promotional activities3. Deliver technical and sales presentations to elaborate value proposition and benefits of the product 4. Co-ordinate with design and cost estimation teams to deliver customized solutions to clients and supervise the activities of other technical staff 5. Draft sales contract after detailed review of legal, financial and commercial clauses

Responsible for ethanol projects business in east Indian states and neighboring countries - 1. Follow-up with existing clients to ensure customer support and explore business opportunity.2. Generation of inquiries / leads3. Preparation of techno-commercial feasibility reports for greenfield projects4. Elaborate process solutions to project's technical team5. Negotiation and close of sales contract

Member of proposals team for Europe region (ethanol plants business)1. Understanding the RFQ / precise client requirement2. Process design to provide apt technical solution3. Cost estimation for the supply of technology and equipment4. Preparation of techno-commercial offers