CREATE with Aatrah is more than just an agency; it's a culmination of my experiences, learnings, and aspirations. Named with a purpose, this agency embodies the ethos of helping brands create their unique stories, strategies, and identities.At CREATE with Aatrah, we specialize in:🔹 Brand Development & Brand Bible Creation🔹 Crafting Brand Ethos and Identity🔹 Innovative Online & Offline Marketing Strategies🔹 Tailored Digital Marketing Solutions🔹 Eye-catching Packaging Artwork Design & Development🔹 Stunning PR Boxes & Merchandise Designs

 Led successful execution of 14 Products DVCs & storyboards, & supporting assets including Co-founder, BTS, & Tribe in collaboration with international directors Independently led a high-profile PR event with a budget of PKR 10 million, achieving an impressive outreach of 25 million Led innovation within the clean and kind brand by driving research, benchmarking, and international standard adoption to successfully develop 2024 I&R initiatives Lead & continuously manage all aspects of Social Media Strategy, creative and content creation for the brand, overseeing E-commerce, social media, trade, and promotional deliverables

 Spearheaded the establishment and growth of HERbeauty as a founding member, an innovative Indie-beauty start-up within Fatima Group, in developing the brand ethos, logo, brand color palette, captivating brand fonts, business model, and manufacturing model for a startup. Successfully launched 14 SKUs in Pakistani market. Formulated a compelling brand bible, defining the brand ethos, values, and positioning, ensuring brand consistency across all touchpoints. Led branding and design for 14 SKUs, aligning with global beauty standards through strategic branding & design, ensuring captivating textures, colors, and Pantones, while also creating persuasive packaging copy. Formulated a winning brand strategy by conducting extensive global trend analysis, resulting in the selection of impactful logo, taglines, brand submarks, brand fonts, and enticing pantones Crafted an engaging website layout and framework for HB's website, ensuring an exceptional user experience and seamless navigation Orchestrated numerous projects, including the creation of strategic marketing, advertising, and trade marketing initiatives to drive brand awareness and sales growth.

- Project Development Analyst and Electrical & Instrumentation (E&I) Engineer in Technology Division at Fatima Group.- Working on Regulatory approvals & permits monitoring for Midwest Fertilizer Indiana USA, Fatima Fert (Sheikhupura) ESD project feasilty & Businees Diversification Opportunities Assessment- Responsible for New ventures/business feasility analysis, Project planning & strategy development, Competitor Analysis, Market Dynamics & Opportunity Analysis, Customer Profiling, Marketing Landscape Surveys & attitudes, Pre feasibility studies, Risk Profiling & Business Model Development

Technical Executive of Team AUJ which is Pakistan's first All-girls team to not only participate in the International FS competition at Silverstone UK in July 2018 but also winning the Spirit Award of the competition.

Worked on:• Automation of Grain bins using industrial sensors & sophisticated micro-controllers• Product Designing & Packaging• Power Extraction from solar panels