The Grounds Guys is a full landscape management company for residential and small commercial. Our services include basic services like mowing, trimming, weeding, and blowing, to more complex services like landscape design and install, irrigation design, repair, and install, and landscape lighting. Our experienced team is committed to delivering quality work and an exceptional customer experience.

Manage, strategize, and build effective digital marketing campaigns, which encompasses PPC, SEO, content strategy, content creation, landing pages, conversion optimization, A/B testing, social media campaigns, monthly e-newsletters, Google Analytics, website design, CMS installations, and website development and maintenance. Notable Achievements: Increased client's customer base by 30% with a digital marketing strategy that included Google Adwords, SEO, content strategy, and a newly designed and developed Wordpress website

Product manager of all digital strategy platforms, account manager for 30+ international music festivals, and project manager for all digital strategy projects.Notable Achievements: Launched A/B testing program across entire network of websites, wrote client and team documentation, product manager of Fest Lens, an A/R mobile app feature, that had an 18% adoption rate in the first year, streamlined processes and decreased GTM from 6 weeks to 4 weeks for both websites and mobile apps, managed transition of mobile app development from 3rd party agency to an in-house department, GDPR compliance

Managed an agile team of front-end developers and engineers in the Corporate Marketing department, with a focus on top funnel optimization for the brands Volusion, Material and Mozu. Notable Achievements: Replaced RFC with continuous delivery ($500k/year savings), implemented Agile methodologies, which increased team output by 3x, managed Drupal migration to Prismic.io ($100k/year savings), managed Volusion payments UX project ($500k/year additional revenue)

As part of the services team, I was a front-end web developer who worked with project managers and designers to customize templates for Volusion ecommerce clients. Notable Achievements: Led Schema.org implementation, making Volusion the first ecommerce platform with this feature, managed QA for free templates project, spearheaded team foundation, including Github repos, a new employee training guide, and documentation, strengthened interdepartmental communication between Services, Support, and Product teams, started SkillShares - interdepartmental learning meet-ups

Worked with digital marketing team to build the ChooseWhat brand. Notable Achievements: Managed a team of 2 developers and 1 designer, helped architect, build, and design ChooseWhat.com in Drupal, built and custom-themed ChooseWhat blog and forum in Wordpress and bbPress, designed and built ChooseWhat e-newsletter, built and custom-themed ZilkerVentures.com in Wordpress, migrated 2 static PHP sites to Drupal, customized project management software

Developed and managed a network of 100+ affiliate websites (10 active) that relied on PPC and SEO for traffic. Participated in entire SDLC process multiple times, including research, content, design, and development. Notable Achievements: First full-time employee, worked with team to raise conversion rate to +10% (the industry standard is 3-5%), wrote most of the team processes, developed FaxCompare.com from a 4-page website to a 100+ page multi-million dollar website

Assisted the CEO with day-to-day business operations, including facility and resource management, marketing strategies, financial reports, and office work. Notable Achievements: Increased student enrollment by 50% (80 students to 120) using traditional and digital marketing strategies, built, designed, and maintained www.naturalearmusic.com

Email marketing campaign manager for a portfolio of clients. I was involved in the entire lifecycle including market research, new client generation, HTML creatives, email distribution, and running conversion reports. Notable Achievements: Learned HTML.