Anita Brunckhorst Email & Phone Number

Malvern, Pennsylvania, United States

Pennsylvania, United States

Rochester Hills, Michigan, United States

Southfield, Mi

• Managed Art Van Furniture, a billion dollar retailer, for ten years• Interfaced with c-suite clients to plan, develop and execute advertising campaigns based on company goals for daily sales targets and community recognition efforts• Contributed to ten consecutive years of Black Friday sales growth beating sales year over year• Participated in the development of the company’s first loyalty program improving sales in the first month by 10% year over year• Collaborated with agency team to plan and execute disruptive marketing campaigns • Worked closely with media team to manage multi-million-dollar advertising budget and spend allocations by market and brand • Implemented and managed digital campaigns with the assistance of internal creative and web departments• Analyzed research to strategize appropriate creative campaign outputs including direct mail, email marketing, and social advertising• Acted as clients’ voice within the organization and represented the client at events• Coordinated with multiple vendors to develop and build a business from the ground up (CRM, Call Center, Website Design and Launch, Print, Social and Broadcast)• Utilized proper approval processes with leadership team, legal and compliance • Organized and prioritized workflow internally to meet team goals and deadlines• Clients included Art Van Furniture, Feldman Automotive, SSA (Takata Airbag Recall) and Amazing Lift

• Created job requests that contained all necessary information and details from clients for creative direction• Gathered necessary information for all projects and delegated them to creative with deadlines • Guided workflow between production houses and media planners to ensure station deadlines met• Worked as copy editor proofing all print, TV and radio spots for accuracy• Clients included Wayne State University, Jet’s Pizza, Frankenmuth Convention and Visitor’s Bureau, Founder’s Brewing Co., United Road, Freedom One Financial and Locus Development

• Maintained and executed million-dollar yearly media budgets for eight Dealer Ad Association groups, including traditional media, print, outdoor and digital mediums.• Resolved billing discrepancies; primarily digital• Evaluated and recommended digital, print and sponsorship opportunities• Collected and analyzed media research for specific demographic markets and presented to account team• Worked directly with clients to ensure 100% client satisfaction