Alexander Yakunin

Alexander Yakunin Email and Phone Number

Senior marketing analyst (marketing performance and data) @ iSpring Solutions
Russia
Alexander Yakunin's Location
Russia, Russian Federation
Alexander Yakunin's Contact Details

Alexander Yakunin work email

Alexander Yakunin personal email

n/a
About Alexander Yakunin

Alexander Yakunin is a Senior marketing analyst (marketing performance and data) at iSpring Solutions. He is proficient in Englsh.

Alexander Yakunin's Current Company Details
iSpring Solutions

Ispring Solutions

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Senior marketing analyst (marketing performance and data)
Russia
Website:
ispringsolutions.com
Employees:
262
Alexander Yakunin Work Experience Details
  • Ispring Solutions
    Senior Marketing Analyst (Marketing Performance And Data)
    Ispring Solutions
    Russia
    View
  • Ispring Solutions
    Senior Marketing Analyst (Marketing Performance & Data)
    Ispring Solutions Sep 2022 - Present
    Москва, Россия
    - develop the structure of the end-to-end analytics (methodology, data frame structure, attribution models (first click, U-Shape, LDA model), matrix correlations based on "Markov Chains")- automatization of reporting (Power BI, GDS, Python)- responsible for marketing KPI's (calculation and control of the achievement)- analytics and optimization of CJ (site and sales)
    View
  • Ikea
    Marketing Performance Leader
    Ikea Apr 2020 - Aug 2022
    Москва, Россия
    - evaluating the effectiveness of marketing campaigns- marketing analytics projects (cannibal effects, unique customers cross online&offline, dashboards and etc.)- responsable for marketing KPI's (calculation and control of the achievement)- responsable for marketing budget (preparation and control of execution)- cross-team communication (marketing / sales / marketing agencies / global marketing performance / business navigation, customer experience)
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  • Tbwa\Moscow
    Head Of Digital Analytics & Media Buying Department
    Tbwa\Moscow Nov 2017 - Apr 2020
    Москва, Россия
    - Creating of performance analytics & media buying department (6 employees)- Creating of analytics projects (Brand Lift, dashboards, Predictive analytics tool, attribution modeling)- Develop of special projects, strategies, media plans and products campaigns for clients- Search and supervision of subcontractors (analytics, media buying & data)Clients: Сбербанк (HR, SMB, Розница, BP, ДомКлик), S7 Airlines, Nissan (B2C, AS), Билайн, HP, Datsun, Beats by Dr, J&JC
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  • Tbwa\Moscow
    Digital Analyst
    Tbwa\Moscow Feb 2016 - Nov 2017
    Москва, Россия
    View

Alexander Yakunin Education Details

Frequently Asked Questions about Alexander Yakunin

What company does Alexander Yakunin work for?

Alexander Yakunin works for Ispring Solutions

What is Alexander Yakunin's role at the current company?

Alexander Yakunin's current role is Senior marketing analyst (marketing performance and data).

What is Alexander Yakunin's email address?

Alexander Yakunin's email address is al****@****ons.com

What schools did Alexander Yakunin attend?

Alexander Yakunin attended Московский Авиационный Институт (Национальный Исследовательский Университет).

Who are Alexander Yakunin's colleagues?

Alexander Yakunin's colleagues are Mikhail Kokarev, Svetlana Ilyina, Julianna S. Corrêa, Alla Eddine Ghezali, Dmitrii Burenko, Natalia Foster, Helen Fill.

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