Market Research: Researched new sectors of growth with on-ground fieldwork; Ventured out (intrapreneurial initiative) into the tea businessDigital Transformation: Undertook the responsibility of transforming the brand reputation of a traditional wholesaler to a new-age customer-oriented business; Launched the brand on E-Commerce platformsInfluencer Marketing: Collaborated with 15 influencers like celebrities, soap stars, among many Supplier Management: Managed 30+ suppliers and ensured in-time order deliveryCustomer Management & Corporate Sales: Maintained relationship with 40 active B2B clients; Developed gift packages and sold them to 5 institutional buyers in the pharmaceutical industry

Operations & Sourcing: Managed the supply chain operations from sourcing raw materials to packaging & consignment shipments to the customersMarketing & Sales: Engaged in dialogues with potential retail and B2B customers towards relationship-building and feedback generation; Acquired 4 new corporate clientele; Coordinated with agencies for online presence strategiesStrategic Planning: Advising the firm on new grow-oriented products and trends; Launched 1 new product line of organic spices with 13 products, after analyzing the shift towards sustainability & healthier lifestyle

Analysis of brand promotions and marketing strategies of eCommerce channel of Cello. Cello Industries – A name that is common in Indian households, is one of the leading processors of household consumer products.• E-Commerce Portal Management: Listed more than 2000+ products on Amazon and Flipkart; Advised on decisions regarding banner advertisements on e-commerce platforms; Creation of brand store on Amazon.inAnalysis of brand promotions and marketing strategies of eCommerce channel of Cello.