1.Execute data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.2.Identify growth levers, and plan marketing activations3.Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.4.Report key funnel metrics including acquisition costs, spends, and conversions across channels.5.Drive partnerships with external stakeholders for profitable growth.6.Work with multiple stakeholders to implement cross-functional marketing campaigns.7.Segment customer base on various transactional/behavioral features & design effective reach out programs for them in the form of marketing campaigns.8.Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.

• Building digital marketing strategy and tactics.• Using the most effective media mix for optimum utilisation of marketing spend.• Proven success and track record of delivering optimal results in high-growth environments through initiatives like referral programs with the business generation of 10+Cr in 2 years and 2+ cr through social media platforms.• Heading the collaboration between Wonder Cement & Wonder Home Finance• Creation of brand strategy and building strong brand awareness and recall through brand campaigns using ATL, BTL and digital platforms• Content and creative development and designing of brand communication for customers, press, forums, agencies, stakeholders and other authorities.• First in-home finance industry to introduce IoT devices to Branch ACP boards• Branch branding of 50 branches in 5 states• Conceptualisation and designing of appropriate marketing collateral, standard and consistent collateral for branches, POS materials, events and activities, brand and customer awareness, giveaways etc.• Coordination and handling of media & advertising agencies, vendors and stakeholders for successful execution of campaigns.• Monitoring & tracking the ROI of campaigns/activities and maintaining MIS. Head, design and execute referral programs.• Cross promotional branding.• Handling public relations to ensure the progress of the company is carried in a positive way through- Thought Leadership Articles, Industry Stories, Press Releases, Press Conferences, Press Interviews etc.• Making and maintaining the marketing plan

-Building the overall marketing strategy and tactics. (campaigns, communications, creative, initiatives, events, activations, collateral, etc.) -Using the most effective mix of media for optimum utilization of marketing spend – Above the line(TV, Radio, Movies, Print, Electronic), Digital(search and display advertisements, Search Engine Optimization, content marketing, social media marketing and mobile based promotions) and below the line(Activations, events, exhibitions, OOH) -Handling Public Relations to ensure the progress of the company is carried in a positive way through Thought Leadership Articles, Industry Stories, Press Releases, Press Conferences, Press Interviews etc. -Making and maintaining the Marketing plan, budget and execution flowchart.(Documenting the plan, presentations, flowchart, cost calculation, quotations, execution, creative, production and communications) -Creation of brand strategy and building strong brand awareness and recall through brand campaigns using ATL, BTL and DIGITAL platforms. -Content and creative development and designing of brand communication for customers, press, forums, agencies, stakeholders and other authorities.(Media briefs, Storyboards, Presentations, creative content, creative designing, audio visuals and website development) -Conceptualization and designing of appropriate Marketing collateral.(Standard and consistent collateral for branches, POS, sales teams, events and activities, brand awareness, customer awareness, giveaways etc. -Co-ordination and handling of Media & advertising Agencies, vendors and stakeholders for successful execution of campaigns. -Understanding customer psyche and behaviour through market research. -Monitoring & tracking the ROI of campaigns/activities and maintaining MIS. See less

• Key member in launching the "Solar Saheli" program- my responsibilities included budgeting, risk management and qualitative analysis to on-board 800+ women entrepreneurs throughout Rajasthan. • Led the partnership of Barefoot college (Strategic Partner) with Frontier markets. • Project head – “Super Saheli” program – train the trainer initiative with 50+ Saheli’s trained in 1 quarter. • Also, created standardized training material and processes for organization wide training programs. Prepared briefs and commissioning research. • Formulated plans or proposals to present to senior management. • Accomplished 4 new product launches with OEM partners like Philips, Kohler, GLP and Jio phone. • Writing and managing the distribution of surveys and questionnaires.• Briefing interviewers and researchers.• Liaising with and managing survey staff.• Moderating focus groups. Undertaking ethnographic research.• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments. • Using statistical software to manage and organise information.• Monitoring the progress of research projects. • Analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts. • Writing detailed reports and presenting results

• Development of branding collateral including catalogues, brand labels for national brands like Kavi and International partners like Kate Spade (U.S.)• Lead, managed and executed Domotex Hannover and IMM Cologne, Germany (2016 & 2017)• Spearheaded the BTL division of the organisation. • Spearheaded the successful launch of Kate Spade Labels, New York 2016. • Ownership of the entire value chain. • Turnkey management including planning, coordinating and executing National and International Trade shows.• Working together with the vendors to develop on the marketing &design brief and presenting the most appropriate solution.• Designing the operational workflow of the event and show to maximise the achievable. Communicate efficiently with internal and external clients while delivering on the assigned task and adhering to the established TAT.• Established the Cross- Branding/ Cross-Selling department addressing to drive the ‘direct to consumer’ business model. • Coordinating with the marketing and sales to oversee lead development and enrichment as per client requirement.• Establishing of visual branding & related collateral for retail stores of the organisation. • Spearheaded the planning, setting up, launch and development of the Flagship Experiential retail store in New Delhi.

Responsible for sales and business development for all the product range in Chandigarh and upper north region's OEM .

Worked in various departments viz (R&D),Quality control,glaze line ,glaze preperation as a part of traning programe for G.E.T.tried to absorbe as much as i can in my short term of 1 yr .