Toffee is an InsureTech startup where I am helping bridge gaps in the insurance industry with technology solutionsa) Conceptualised an omni channel claims platform, where customers online or offline, dealers, retailers can file claims on a single platform for multiple insurance companies.b) Built a unique portal for travel agents enabling the brick n mortar travel agents to sell travel insurance to their customers along with the tour packages, tickets etc. Hence making them a full suite service provider

a) Responsible for enhancing revenue, customer acquisition, and market share through product enhancement and marketing communicationb) Launched ZING Super FTA, a direct competitor to DD free dish in the South India market

a. Developed the new 'Advantage' app with a user base of 2500+ dealers and 250+ sales team members, the largest channel CRM program in the tyre industry with an annual budget of Rs 40 crb. Introduced a new channel for customer data collection and executed customer campaigns through CRM database Enabling dealers to run POS level CRM campaigns through smart data based recommendations , an industry-first initiativec. Managing the passenger car tyres product portfolio and continuously developing new products basis customer and market requirementsd. Launched innovative products like 'Smart Tyre' (tyres with smart sensors) and scaled 'Taximax'(tyres specially targeted to the needs of taxi segment)

Analysis of the consumer and retailer behaviour at SSS stores across Delhi – NCR region  Understood the Distribution Channel of the organisation and primary observation of the last mile reach and pitching by the company’s representatives to the channel partners  Led a team of seven people for capturing sales data at more than 250 stores in Delhi Conducted range analysis, ABC analysis to facilitate the implementation of a Point of Sale Marketing campaign across the stores.  Was a part of the major marketing project budgeted at Rs. 1.7 Cr aimed at increasing market share in the city

 Worked with the Digital Marketing Strategy team In Building Client proposals. Worked on content building and planning for ongoing projects with clients like Google, Kotak Mahindra Bank, Reckitt Benckiser etc. Involved in idea generation and brainstorming for various advertising campaigns and strategies

 Assisted in the project titled ‘Investor Perception towards Equity Investment with IIFL’ where attributes such as risk, return, assistance, knowledge about the products were assessed to increase business performance Assisted in the national level business expansion plan of the company where franchisees of competitor firms were targeted for conversion and new franchisees were set up in Tier 1 & 2 cities