Welcome to my LinkedIn profile! I am Aayush Awasthi, an IT professional with a strong passion for front-end development, business communication, and strategic planning. With a focus on delivering intuitive user experiences, I leverage my skills in React.Js, HTML, CSS, and JavaScript to design and implement engaging interfaces. I am dedicated to enhancing customer experience, streamlining business processes, and driving growth through innovative strategies.As an IT Analyst at Equipment Planet, I have played a pivotal role in designing and implementing the user interface of our company's website. Through my expertise in React.Js, HTML, CSS, and JavaScript, I have ensured an intuitive and engaging experience for our users. I have also successfully introduced and integrated a Customer Relationship Management (CRM) system to enhance our customer experience and streamline business processes. Additionally, I have worked on reconciling the company's structure towards online presence and availability. By developing and restructuring the sales pipeline, I have contributed to increased revenue and efficiency. Through monitoring website performance, I have made valuable recommendations for improvements. Furthermore, I have devised creative marketing strategies to expand our market reach and maximize our impact.During my tenure as the Business Communication Manager at Pinsout Innovation Pvt Ltd., I gained practical experience working with software such as CRM/ERP. By tailoring strategies to our clients' specific needs, I successfully devised and executed effective communication plans. I introduced innovative marketing approaches that aligned with our company's offerings, effectively positioning our brand in the market. Moreover, I played a key role in facilitating partnerships with other organizations, fostering collaborations that added value to our business.In addition to my professional endeavors, I have actively pursued personal interests and achieved notable milestones that have contributed to my growth and skill set. I was a part of a startup where I played a crucial role in creating and executing sales and marketing strategies, resulting in impressive sales figures of 20 Lacs. As the Head of the Ojaswi Marketing Cell under the Student Organization at Lovely Professional University, I honed my leadership skills and spearheaded impactful marketing initiatives. Additionally, I had the privilege of being a Co-Organizer in North India's biggest fest, YouthVibe, in 2020, where I showcased my organizational abilities and commitment to excellence.