Aayushi Kedia Email and Phone Number

Leading GTM and revenue growth strategy for Mid Market and SMB Clients

- Managed P&L and GTM strategy for At Home fitness programs portfolio, contributing to ~40% total viewership- Launched new content buckets such as 5-min express workouts, celebrity weekly specials, fat loss podcast, etc.- Drove content strategy for cult.fit YouTube channel (~1.3 mn subs) resulting in 15% growth in organic viewsmonthly- Anchored marketing and content partnership discussions with brands such as GSK, boAt, etc.

Led the network and bespoke branded content arm for Voot:- National planning & strategy for key accounts- Ideation across all brand briefs and sectors outreach- Go-to-market narrative and pricing for digital impact properties across network and bespoke- Customized innovative branded content formats- Strategic partnerships & new business revenue growth- Trade Marketing

• Led revenue strategy portfolio for North & East regions, driving OTT first partnerships using impactful narratives & pricing and packages intervention• Created and spearheaded a specialised digital ad sales revenue stream from China-based advertisers in India

CRG offers the world’s leading mutual funds, hedge funds, private equity firms, management consultancies, law firms, and corporations an opportunity to quickly access industry experts through our Executive Forum-Handled India-focused research projects.-Managed 15-20 time sensitive projects for consulting and buy-side clients with AUM up to $32bn-Conducted secondary industry research across various verticals- retail, telecom, healthcare, industrials, technology-Expanded expert network by empaneling over 500 senior level executives-Collaborated directly with end clients to understand due-diligence needs and research scope in APAC-Kept up-to-date with industry and financial market trends in India and APAC

Credit appraisal in home loans division