Aayushi Parikh Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Managing end-to-end performance marketing and influencer campaign and strategy, along with traditional media and OOH project life cycles.

Melbourne, Victoria, Australia

Creating digital marketing campaigns from start to finish, along with collaborating with Client Leads/Account Managers to manage client relationships - including client onboarding, WIPs and debriefingExperience with Meta Ads Manager, TikTok Ads, Snapchat Ads, Google, AdRoll, GA4 and other necessary platforms to produce and manage successful campaigns for clients across the music, film and arts industries (RISING, Melbourne International Jazz Fest, Sydney Film Festival, Untitled Group festivals, NTS Radio)

Melbourne, Vic, Australia

Drove marketing and communications strategies fit for the change in audience and budget, ultimately attracting the largest festival attendance of over 375,000 users and 111k distributed streams in both 2020 and 2021 online editions.• Responsible for creating project timelines and coordinating elements for key partnership deliverables within set project scope and lifecycle.• Developed strong relationships and managed all external communications with key marketing suppliers and stakeholders including website developers, streaming partner developers, digital marketing specialists and printing distributors.• Managed digital, print and radio advertising, along with coordinating design requests and specs for all marketing and branding collateral, from initial brief through to delivery and publication/installation.• Managed the website and digital archive development project with website developers and design consultancy to accommodate a seamless user experience and highlight the organisation’s key role in shaping the Australian film culture.

Melbourne, Australia

Worked with agency clients on inbound marketing and hyper targeting prospective customers within Facebook online communities. Also involved in regular content creation for distinct brands and their Tone of Voice.

Melbourne, Australia

Conducted organisational research on chatbot creation and suitability for the festival, along with liaising with potential partners and executing regular social media and EDM content (film trailers, announcements, blogs)

Melbourne, Australia

Conducting market research interviews to derive trends and patterns in the daily usage of Australian goods and services.

Assisted the global team of DFC in managing their online communities and target audience. During the tenure I collaborated with their social media marketing agency to create and execute SEO content over multiple platforms.

Vadodara Area, India

Helped design ad and marketing campaigns, with a brief exposure to publicity distribution and brand research for both leading and upcoming corporate business clients.

Master Of Arts - Ma, Global Media Communication, 78.6%

A master's degree primarily based on recreating different approaches to contemporary writing and media production in the transnational.

Bachelor Of Arts - Ba, English Language And Literature, General, A+

Activities and Societies: Associate International Press Head & Co-Editor for WYMUN'15 ; Dramatics & Performing Arts