Aayush George Email & Phone Number

Schaumburg, Illinois, United States

Bloomington, Indiana, United States

Graduate Assistant for Kelley Marketing Department (August 2022 - May 2023)Graduate Assistant for IT Governance, Risk, and Controls Course (August 2023 - December 2023)

Chicago, Illinois, United States

• Optimized Google Analytics tagging strategy in line with specific brand goals leading to a 70% decrease in analytics discrepancies and ensuring more accurate measurements• Conducted user interviews across 7+ brands to assess the company's application of first-party data, pinpointing the data maturity level and formulated business strategies to elevate data maturity using insights gleaned from user interviews• Crafted a Generative AI roadmap to steer the company's forthcoming AI endeavors and integrated Responsible AI principles to ensure ethical and efficient application of Generative AI across various use cases, aligning technology deployment with core business values and societal norms • Spearheaded a pilot project leveraging Generative AI for ecommerce Product Display Page (PDP) content creation through the use of prompt engineering which enhanced marketing operations efficiency. This involved crafting prompts that accounted for the unique PDP specifications for major retailers including Target, Walmart, Costco, Sam's Club, and Amazon

Bloomington, Indiana, United States

Bloomington, Indiana, United States

Sports analytics and Business Group is a club at Indiana University that aims to promote interest and awareness of the analytical and business aspects of the sport industry as well as to educate students who seek to obtain internships and careers within the sports world one day.• Facilitated the creation of the club’s social media on Instagram to improve the engagement and involvement rate within the club• Assisting in creating content for the club’s social media as well as working with other prominent social media channels within the university to promote the club that has led to an increase in club members• Aiding in creating content for club members for the bi-weekly meetings that has led to improved attendance figures

• Create graphics for the social media pages of the workshop• Assist in the recruiting process for new workshop members• Provide constant recommendations on how to improve the workshop• Aid in boosting engagement on the social media pages of the workshop

Bloomington, Indiana, United States

• Selected among 18 other participants based upon academic performance and passion for sports through a rigorous application and interview process• Attend seminars and network with alumni and sport professionals in the industry• Gain hands-on knowledge of current workings of the sport industry through cases and projects

Tampa, Florida, United States

• Evaluated ticket sales, viewership figures from linear television, and relevant industry trends to create recommendations for upper-level management about maximizing benefit from game scheduling• Assessed community events of teams within the league by conducting independent research to develop a best practices list of events that can help teams improve community relations• Collected data about industry trends such as successful community events and potential investors to help improve revenue generation for the league which has led to the league adding an expansion team

Dubai, United Arab Emirates

The Al-Futtaim Group is a large conglomerate operating in the Middle East, North Africa and parts of Asia. • Conducted in-depth analysis of over 10+ competing loyalty programs equipping the company’s new loyalty initiative with actionable insights that provided a competitive edge for the loyalty program• Formed networks with numerous third-party marketing agencies to streamline the marketing process of the loyalty program and enhance its success• Performed data cleansing and market basket analysis on over 50,000+ consumer records using Excel that helped the company assess recent sales performance and customer trends to provide guidance for future campaigns

Bloomington, Indiana Area

A K201 (Computers in Business) Peer tutor involves using advanced excel and access knowledge to troubleshoot problems of other students. Peer tutors are selected based on outstanding achievement in the course.• Tutored a class of 30 students in advanced Microsoft Access and Excel skills• Troubleshot multiple Excel and Access errors• Helped develop student learning

Master'S Degree, Information Systems, 3.80

Spring'23 Semester: Big Data Technologies, Enterprise Data Management, Business Analytics, Enterprise Business Application Software, AI.

Bachelor'S Degree, Marketing, Digital And Social Media Business Applications, Sports Management And Marketing, 3.82

Activities and Societies: K201 Peer Tutor, Kelley-to-Kelley Peer Mentor, Hutton Honors College, Kelley Sports Industry Workshop, IU.

Business/Commerce, General

Activities and Societies: Captain of school's first ever Under 17 and Under 15 soccer teams.