Aayush George Email and Phone Number
Hi! I am a Masters of Science in Information Systems graduate from the Kelley School of Business, Indiana University-Bloomington, where I also completed my bachelors degree in marketing, and digital marketing. My core aspiration has been to use data and technology to drive positive change. This ambition has been the guiding force behind my academic pursuits and diverse professional experiences which have led to a keen interest in the realms of analytics, marketing, and enterprise security.I am known for my adaptability, meticulous attention to detail, and unwavering passion. My international upbringing, having resided in four different countries, has enabled me to swiftly acclimate to new environments and forge meaningful connections. In terms of technical skills, I am proficient in tools such as Google Analytics, Tableau, Power BI, and Microsoft Excel. My academic journey has also equipped me with practical coding skills in Python, SQL, and R Studio.I am always enthusiastic about making new professional connections and exploring collaborative opportunities. Please feel free to connect with me!
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Product SpecialistBectran, Inc. May 2024 - PresentSchaumburg, Illinois, United States
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Graduate AssistantIndiana University - Kelley School Of Business Aug 2022 - Dec 2023Bloomington, Indiana, United StatesGraduate Assistant for Kelley Marketing Department (August 2022 - May 2023)Graduate Assistant for IT Governance, Risk, and Controls Course (August 2023 - December 2023) -
It Marketing Business Partner InternKimberly-Clark May 2023 - Aug 2023Chicago, Illinois, United States• Optimized Google Analytics tagging strategy in line with specific brand goals leading to a 70% decrease in analytics discrepancies and ensuring more accurate measurements• Conducted user interviews across 7+ brands to assess the company's application of first-party data, pinpointing the data maturity level and formulated business strategies to elevate data maturity using insights gleaned from user interviews• Crafted a Generative AI roadmap to steer the company's forthcoming AI endeavors and integrated Responsible AI principles to ensure ethical and efficient application of Generative AI across various use cases, aligning technology deployment with core business values and societal norms • Spearheaded a pilot project leveraging Generative AI for ecommerce Product Display Page (PDP) content creation through the use of prompt engineering which enhanced marketing operations efficiency. This involved crafting prompts that accounted for the unique PDP specifications for major retailers including Target, Walmart, Costco, Sam's Club, and Amazon -
PresidentSports Analytics And Business Group At Indiana University Jul 2021 - May 2022Bloomington, Indiana, United States -
Director Of RecruitingSports Analytics And Business Group At Indiana University Oct 2020 - Jul 2021Bloomington, Indiana, United StatesSports analytics and Business Group is a club at Indiana University that aims to promote interest and awareness of the analytical and business aspects of the sport industry as well as to educate students who seek to obtain internships and careers within the sports world one day.• Facilitated the creation of the club’s social media on Instagram to improve the engagement and involvement rate within the club• Assisting in creating content for the club’s social media as well as working with other prominent social media channels within the university to promote the club that has led to an increase in club members• Aiding in creating content for club members for the bi-weekly meetings that has led to improved attendance figures
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Student Leadership BoardKelley Sports Industry Workshop Jan 2021 - May 2022• Create graphics for the social media pages of the workshop• Assist in the recruiting process for new workshop members• Provide constant recommendations on how to improve the workshop• Aid in boosting engagement on the social media pages of the workshop -
MemberKelley Sports Industry Workshop Aug 2020 - May 2022Bloomington, Indiana, United States• Selected among 18 other participants based upon academic performance and passion for sports through a rigorous application and interview process• Attend seminars and network with alumni and sport professionals in the industry• Gain hands-on knowledge of current workings of the sport industry through cases and projects
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Club Services InternUnited Soccer League (Usl) Aug 2021 - Dec 2021Tampa, Florida, United States• Evaluated ticket sales, viewership figures from linear television, and relevant industry trends to create recommendations for upper-level management about maximizing benefit from game scheduling• Assessed community events of teams within the league by conducting independent research to develop a best practices list of events that can help teams improve community relations• Collected data about industry trends such as successful community events and potential investors to help improve revenue generation for the league which has led to the league adding an expansion team -
Summer InternAl-Futtaim Jun 2019 - Jul 2019Dubai, United Arab EmiratesThe Al-Futtaim Group is a large conglomerate operating in the Middle East, North Africa and parts of Asia. • Conducted in-depth analysis of over 10+ competing loyalty programs equipping the company’s new loyalty initiative with actionable insights that provided a competitive edge for the loyalty program• Formed networks with numerous third-party marketing agencies to streamline the marketing process of the loyalty program and enhance its success• Performed data cleansing and market basket analysis on over 50,000+ consumer records using Excel that helped the company assess recent sales performance and customer trends to provide guidance for future campaigns -
Peer TutorIndiana University - Kelley School Of Business Jan 2019 - May 2019Bloomington, Indiana AreaA K201 (Computers in Business) Peer tutor involves using advanced excel and access knowledge to troubleshoot problems of other students. Peer tutors are selected based on outstanding achievement in the course.• Tutored a class of 30 students in advanced Microsoft Access and Excel skills• Troubleshot multiple Excel and Access errors• Helped develop student learning
Aayush George Skills
Aayush George Education Details
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Business/Commerce, General
Frequently Asked Questions about Aayush George
What company does Aayush George work for?
Aayush George works for Bectran, Inc.
What is Aayush George's role at the current company?
Aayush George's current role is Product @ Bectran | MS in Information Systems Graduate.
What schools did Aayush George attend?
Aayush George attended Indiana University - Kelley School Of Business, Indiana University - Kelley School Of Business, Indian School Muscat.
What skills is Aayush George known for?
Aayush George has skills like Leadership, Microsoft Office, Microsoft Access, Management, Coaching, Soccer, Microsoft Excel, English, Analytics, Professional Sports, Sports.
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Aayush George
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