Ana Beatriz Oliveira Email and Phone Number
Professional in Product Strategy, Customer Experience and Project Management, in +10 years in the market, he leads strategies for new businesses, digital transformation and operational efficiency, enhancing financial, commercial and digital results.Experience in management/development of digital products, working from consumer/customer analysis, market intelligence, relationship rules, to hiring/management of partnerships, structuring/management of business indicators, among other fronts.In her most recent position, she served as LATAM Customer Experience Manager at Nutrien Soluções Agrícolas, leading the entire customer contact/relationship strategy, mapping/reviewing the farmer's entire journey, creating new product solutions, contact models, and proposing actions for portfolio monetization, mainly after the application of Market Intelligence/Research. Added to his experience is the management of strategic projects, mainly those linked to the user journey in digital channels, leading fronts for the efficiency of purchase journeys (Omnichannel model), applications (APPs), relationship programs etc.Core Skills:+ Strategic Planning+ Portfolio Strategy+ Digital Products + Group Product Manager+ Customer Experience+ Strategic Partnerships+ Digital Transformation + Market Intelligence+ People Leadership
Wemobi
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E-Commerce Manager | Digital JourneyWemobi Jan 2024 - PresentSão Paulo, BrasilResponsible for managing the E-Commerce of all the brands of the JCA group (administrator of the Wemobi brand), leading fronts for the development of digital products, Business Intelligence (BI), Paid Media Strategy and Performance.Key activities:+ Strategic planning of the area with a focus on Digitalization and Customer Journey+ Restructuring of the entire Product area, with a focus on Digital acceleration+ Review of the entire E-Commerce system, aligning it with the digital experience+ Media planning, working with GoogleAds, MetaAds and other digital channels+ Developing new products and journeys, structuring product BPs, technologies, etc+ Structuring performance indicators, focusing on financial and operational efficiency + Presenting results to direct leadership+ Leadership of 12 people
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Senior Customer Experience Manager | LatamNutrien Soluções Agrícolas Jun 2022 - Aug 2023São Paulo E RegiãoResponsible for the Farmer's Journey strategy, he led fronts for Portfolios, Digitalization of services, Market fit of products and services, Relationship Ruler and Market Intelligence, focused on account profitability and customer experience (CX).Key activities:+ Strategic planning of the area, aligned with business challenges+ Market intelligence: research development, market insights, competitors+ Market fit with a focus on service design, behaviors, patterns, objectives, consumer personas and drivers+ Development of customer relationship guidelines+ Portfolio strategy: product VS right client, boosting results+ Leading strategic customer experience and growth projects+ Development of new products+ Field visits, diagnosing needs and deviations+ Use of methodologies such as design thinking, lean, service blueprint to achieve customer success+ Managing the area's budget, acting on deviations and needs+ Leading 7 people directly (plus indirect staff) -
Digital Product Manager | Digital ChannelsGrupo Dpsp Aug 2020 - Jun 2022Responsible for the company's Digital Journey, he led product development, logistics and relationship management, accelerating the OmniChannel Digital Transformation throughout the company.Key activities:+ Strategic and tactical planning for the area, with a focus on accelerating the Digital Channels+ Strategy for the digital journey, leading projects to develop digital products+ Experience of the entire journey of building digital products, in line with the business strategy+ Mapping the E-Commerce purchasing journey, for example by implementing the sale of prescription drugs+ Order management for Digital Channels (Dark Stores, +1.3k Stores and CD E-Commerce)+ Deployment of express and super express sales in several states and "Pick up in Store" in 100% of the country+ Managing digital products for the Omnichannel experience as an OMS (Order Management System)+ Also working with the digital products in the stores;+ Interfacing with the IT engineering team to speed up improvements/applications designed by the team+ Deployment of the Drugstore in Marketplaces such as Rappi, Ifood and Mercado Livre+ Leadership of 5 people -
Group Product Manager | Store ExperienceGrupo Dpsp Jan 2020 - Aug 2020São Paulo, BrasilResponsible for the Digital Transformation of the Store, led fronts for:+ Digital journey of the Stores, acting from products, processes and systems+ Digital product and offer strategy: labels, offers, segmentations+ Development of product catalogs, in digital model+ Strategy of offers, for the entire Checkout of the Stores+ Conducting projects involving LGPD, Loyalty Programs and Partnerships+ Development of portals for consultations and exams, with emphasis on COVID-19+ Leadership of delivery squads with different areas of the company+ Leadership of 4 people
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Project Coordinator | Store OperationsGrupo Dpsp Jul 2018 - Dec 2019São Paulo, São PauloResponsible for the strategy of the entire customer journey in the +1.3K stores of the company, working with:+ Mapping of the entire customer purchase journey in the Store+ Review of all processes, focusing on digitizing and optimizing each one of them+ Product Strategy within the Stores, aligned with the business, geomarketing, profitability, etc+ Management of Strategic Projects, with emphasis on the program ´´Serve well, do well´´+ Portfolio Strategy: which/how to highlight within the purchase journey+ Structuring/implementation of operational and performance indicators+ Support in the communication strategy with the Stores+ Leadership of 5 people
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Project & Process CoordinatorAmericanas S.A. Sep 2015 - Feb 2018Rio De Janeiro, BrasilCoordinator responsible for structuring all the company's processes, she also worked with strategic project management, such as the implementation of digital products in the company's POS, implementation of applications, and also the entire consumer purchase journey within each of the Stores.Leadership of 8 people. -
TraineeAmericanas S.A. Jan 2015 - Sep 2015
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Intern | Process EngineeringAmericanas S.A. Sep 2014 - Dec 2014
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Intern | People And ManagementInbrands Sep 2013 - Apr 2014
Ana Beatriz Oliveira Education Details
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Project Management
Frequently Asked Questions about Ana Beatriz Oliveira
What company does Ana Beatriz Oliveira work for?
Ana Beatriz Oliveira works for Wemobi
What is Ana Beatriz Oliveira's role at the current company?
Ana Beatriz Oliveira's current role is E-Commerce Manager | Digital Products | Digital Channels | Digital Transformation | CX | Customer Journey | Customer Experience.
What schools did Ana Beatriz Oliveira attend?
Ana Beatriz Oliveira attended Pontifícia Universidade Católica Do Rio De Janeiro, Ibmec.
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