Alexandra (Sasha) B.

Alexandra (Sasha) B. Email and Phone Number

Storytelling | Research | Editing @ Ontario Chiropractic Association
toronto, ontario, canada
Alexandra (Sasha) B.'s Location
Toronto, Ontario, Canada, Canada
Alexandra (Sasha) B.'s Contact Details

Alexandra (Sasha) B. work email

Alexandra (Sasha) B. personal email

n/a
About Alexandra (Sasha) B.

Seasoned communications professional with a passion for telling stories that matter. Offer excellent writing and proofreading skills with a keen eye for detail. Knack for transforming complex material into compelling content that's easily digestible.

Alexandra (Sasha) B.'s Current Company Details
Ontario Chiropractic Association

Ontario Chiropractic Association

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Storytelling | Research | Editing
toronto, ontario, canada
Employees:
57
Alexandra (Sasha) B. Work Experience Details
  • Self-Employed
    Freelance Writer
    Self-Employed Sep 2021 - Present
    Toronto, Ontario, Canada
  • Ontario Chiropractic Association
    Manager, Communications
    Ontario Chiropractic Association Nov 2022 - Present
  • Ontario Chiropractic Association
    Senior Communications Specialist
    Ontario Chiropractic Association Apr 2020 - Present
    Toronto, Ontario, Canada
    Highlights:• Promote, position, and protect the chiropractic profession and OCA brand by developing and implementing communications plans and activities to support business strategic priorities.• Develop, write, edit, and publish high-profile member communications on behalf of the OCA, with a reach of over 4,000 subscribers.• Translate complex ideas into succinct communications for target audiences, including OCA members,patients, government, and health care partners.
  • The Hospital For Sick Children
    Senior Communications Advisor
    The Hospital For Sick Children Jun 2019 - Jan 2020
    Toronto, Canada Area
    Highlights:• Issues management: Analyzed issues, identified options, and recommended positions.• Developed stories to highlight groundbreaking clinical and scientific research at SickKids.• Implemented a range of communications (including video, social media and media relations) to raise awareness of clinical and research activities at SickKids.
  • Holland Bloorview Kids Rehabilitation Hospital
    Senior Communications Associate
    Holland Bloorview Kids Rehabilitation Hospital Sep 2017 - Jun 2019
    Highlights:• Worked as the communications lead for the Bloorview Research Institute (BRI), managing internal andexternal communications strategies that support the BRI business objectives, events, and growth.• Managed and executed the BRI Growth Strategy internal and external communications plan involvingmultiple audiences and government relations (a two-phased research infrastructure expansion plan).• Provided communications support to over 40 scientists and researchers including developingcommunications plans, updating scientist profiles and lab web pages, updating/creating department-specific material (including brochures and posters), and supporting with external awards submissions.
  • Holland Bloorview Kids Rehabilitation Hospital
    Communications Associate
    Holland Bloorview Kids Rehabilitation Hospital Aug 2016 - Sep 2017
    Highlights:• Executed media relations for the hospital, driving earned media opportunities, responding to reactive media requests, executing logistics for media interviews, and developing compelling media material.• Developed, managed and oversaw all website content including interviewing subjects, writing stories and news releases, and drafting social media content.• Exceeded 2017-2018 media relations goals by generating 151 per cent more high-quality hits across Canada in national media outlets.
  • Sim-One – Healthcare Simulation Network
    Communications And Marketing Specialist
    Sim-One – Healthcare Simulation Network Mar 2015 - Aug 2016
    Toronto, Canada Area
    Highlights:• Developed and executed communications plans to build awareness of SIM-one, increase participation in products and services, and engage a network of health professionals at the international, national, and provincial levels.• Researched and wrote communications material including news releases, feature stories, website and social media content, annual reports, e-newsletters, e-blasts, and stakeholder letters (including Ministry of Health and Long-Term Care).• Led the redevelopment of the SIM-one website to drive traffic, improve user accessibility, and increase community membership by creating keyword-rich content and developing compelling stories with up-to-date information in the simulation community.
  • Hill+Knowlton Strategies
    Assistant Consultant
    Hill+Knowlton Strategies Apr 2013 - Mar 2015
    Toronto, Canada Area
    Highlights:• Wrote and edited communications and media materials, including news releases, key messages, Q&A documents, pitch notes, matte stories, public service announcements, and survey questions under extremely tight timelines as required by clients.• Assisted with the development of strategic communications plans for clients including Amgen Canada, Let’s Talk Science, and Boehringer Ingelheim. • Secured top-tier media outlets (including Toronto Star, CBC, and Globe and Mail) to attend a confidential announcement of an historic $130 million gift to the Ted Rogers Centre for Heart Research (collaboration between Sick Kids, University Health Network, and the University of Toronto).
  • Energi Pr/Rp Communications, Digital
    Account Coordinator
    Energi Pr/Rp Communications, Digital Sep 2012 - Apr 2013
    Toronto, Canada Area
    Highlights:• Developed and executed communications plans.• Assisted with planning and executing client events.• Monitored media coverage and provided daily updates to clients.
  • Mount Sinai Hospital, Toronto
    Communications And Marketing Intern
    Mount Sinai Hospital, Toronto May 2012 - Sep 2012
    Toronto, Canada Area
    Highlights:• Developed and executed strategic internal and external communications plans, which were implemented for several hospital programs including the Hand Hygiene campaign. • Wrote articles and supported the development and production of the Mount Sinai corporate newsletter.• Edited brochures and documents with heavy medical terminology for accuracy, good grammar, composition and plain language for clients and general public.

Alexandra (Sasha) B. Skills

Social Media Corporate Communications Project Management Public Relations Media Relations Internal And External Communications Strategic Planning Event Planning Writing Editing Healthcare Marketing Adobe Creative Suite

Alexandra (Sasha) B. Education Details

Frequently Asked Questions about Alexandra (Sasha) B.

What company does Alexandra (Sasha) B. work for?

Alexandra (Sasha) B. works for Ontario Chiropractic Association

What is Alexandra (Sasha) B.'s role at the current company?

Alexandra (Sasha) B.'s current role is Storytelling | Research | Editing.

What is Alexandra (Sasha) B.'s email address?

Alexandra (Sasha) B.'s email address is a.****@****live.ca

What schools did Alexandra (Sasha) B. attend?

Alexandra (Sasha) B. attended University Of Toronto, Centennial College, Ryerson University, University Of Toronto.

What skills is Alexandra (Sasha) B. known for?

Alexandra (Sasha) B. has skills like Social Media, Corporate Communications, Project Management, Public Relations, Media Relations, Internal And External Communications, Strategic Planning, Event Planning, Writing, Editing, Healthcare, Marketing.

Who are Alexandra (Sasha) B.'s colleagues?

Alexandra (Sasha) B.'s colleagues are Andrea Nalli, Lara Neumann, Reginald Gates, Erika Caldwell, Sonya Greson, Dr. Keshena Malik, Alison Smiley.

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