Aditya Banerjee Email & Phone Number

Mumbai, Mh, In

Dubai

Leading the Digital & Multichannel Excellence team across the IMETA region (India, Middle East, Turkey & Africa) to drive digital transformation & deliver exceptional CX to our customers.- Managed all digital and multichannel initiatives including content management, campaign planning and execution, and marketing automation (NBA, email, web, WhatsApp).- Created governance framework for the IMETA regional digital processes to optimize digital service delivery and execution, provide cost savings and ensure compliance.- Collaborated with regional brand teams to design and execute impactful multichannel campaigns to enhance customer experience.- Drove adoption of best practices across multichannel initiatives, and collaborated with the global project teams to optimize processes and platforms for local needs.- Led Digital Excellence team of 12 across the region, ensuring the development of individual team members through special projects and mentoring.

Mumbai, Maharashtra, India

Led the development of the Digital Transformation & Marketing strategy & roadmap for the organization:- Designed & implemented the orchestrator Rep model to transform the face to face engagement model to a hybrid multichannel based one.- Activated multiple digital channels like email, websites, SMS, WhatsApp & social media to expand the reach & frequency beyond the traditional base.- Worked closely with the HR & Training teams to drive mindset shift towards adoption of digital channels & building capabilities for the same to drive business impact.- Setup the digital customer engagement planning cycle along with content development & campaign execution processes, and built the Digital Excellence team to cater to the digital initiatives.- Got buy in from the leadership team to allocate adequate resources to the digital initiatives, and lay the foundation for future readiness.- Enhanced the multichannel orchestration capabilities of the Sales, Marketing & Medical teams to deliver better customer experience (CX) by identifying & executing as per the customer's channel & content preferences through rigorous data analytics, segmentation & content development.- Rapidly scaled up the digital channel outreach during the multiple COVID19 waves, by activating new channels like remote detailing, doctor social networks, programmatic ads & WhatsApp to sustain engagement with the customers.- The share of digital engagements not only increased to over 25% of all engagements vs <1% before the pandemic, but the overall volume of engagements also increased by 24%, with Sales team driven hybrid engagements also growing by 10%.- Boehringer Ingelheim India won the OPPI SFE award along with the Veeva Hero award for 3 consecutive years (2019-21) for the industry trend-setting digital transformation.

Running the blog for the last 19 years covering emerging technology, posting gadget & software reviews along with other content creation duties.

Mumbai Area, India

Digital Transformation of Sales and Marketing of the India Business:- Conducted a study to understand the digital needs of doctors and formulate the digital roadmap for the India Business- Setup the Digital Cell for the India Business including a Digital testing and demo lab to drive digital technology adoption, and organized digital workshops for the same- Explored the use of new and emerging technologies like Google Glass, Google Cardboard, VR, AR etc. for digital initiatives and collaborated with different internal and external stakeholders for their application- Consolidated digital initiatives like e-CME portals and mobile apps across therapies to exploit synergies and avoid duplication of effort- Designing and implementing a multi specialty doctor engagement platform across different media- Leveraged cloud services like Microsoft Azure to reduce turnaround time for digital platforms- Managing the mobile app portfolio on iOS, Android and Windows and coordinating development and testing between different business stakeholders and vendors- Designing and rolling out the new SFA-CRM solution for over 8,000 users in the field across India which included doctor data cleanup, expense management solution with standardized distance data, e-detailing module and integration with legacy systemsOther Digital initiatives:- Implementation of a cloud based Project Management solution for the global product development team- Implementation of a board meeting management solution for the Cipla Board of Directors

Mumbai, Maharashtra, India

Distribution and Sales Force Effectiveness:- Partnered the Sales and Supply Chain functions to deliver their requirements and ensure business process continuity- Supported the Sales Force Automation system (MeraNet) interface with SAP and associated developments- Enabled country wide Central Order Processing (COP) migration for both traditional trade and modern trade to CapGemini through developments on SAP for process efficiency and MIS- Barcode project implementation for finished goods tracking- Secondary Freight tracking system on SAP and BI- Core team member for Catalyst project, responsible for gap identification and solution for the Sales and Supply Chain streams- Liaised with implementing partner to ensure that local business developments from the legacy system that were not part of the standard regional template were delivered as per requirements- Coordinated with the Catalyst project team and local SFA vendor to ensure smooth cutover of SAP-MeraNet interface- Performed training and testing for different phases of CatalystOutsourcing Management:- Coordinated with vendor for SAP-Sales Force Automation system requirements- Managed third party SAP support team to deliver local business requirements in legacy SAP systemGlobal implementation and support:- Partnered Japan business and managed Indian SFA vendor for Project Apollo (secondary sales tracking system)- Coordinated with Malaysian business for implementation of distributor management system

New Delhi Area, India

Analysed open source software suitable for inclusion in a customized Solaris offering targeting the CBSE board

Kolkata Area, India

I worked as part of the off shore team for Model Driven Business Transformation (MDBT) project of IBM T J Watson Research, USA. MDBT is a cutting edge research project that provides a toolkit to translate business understanding to solution and generates a platform-specific IT implementation. Roles and responsibilities as part of this project included:• Independent responsibility of a module of the MDBT toolkit – includes detecting gaps and designing possible solutions• Collaborating with team members from the IBM labs in USA and India for the toolkit design and development• Meeting clients in the USA and gathering requirements for pilot projects using MDBT• Design and development of Service Delivery Management project which was successfully delivered as a CEO milestone project in 2006• Taking MDBT training for new team members

Master Of Management, Management, 8/10

Activities and Societies: - IT coordinator for the school - Member of the IT Club - Systematics and organizer of the Systems Continuum.

Bachelor Of Technology, Civil Engineering, 8.21/10

Global Leadership Development Programme

Exposure - Global Leadership Development Programme from IESE & Boehringer Ingelheim

Aissce, Computer Science, 94.6 %

Aisse, 90.2 %

Education record