Abhilash Balanethiram Email & Phone Number

New York, New York, United States

Chicago, Illinois, United States

 Product & Feature Storyboarding: Reviewed Medline’s R&D processes to evaluate build vs. buy decision-making by forecasting R&D timelines, costs, external factors, and sales in Excel models to assess profitability for new product developed inhouse; compared in-house development costs with external partnership costs to provide strategic recommendations for leadership Data Visualization: Designed Data Visualization models in Tableau and Excel to summarize key product insights and display financial projections using total market and internal sales data for $25M sales opportunity over 5 years Product Marketing: Identified optimal product price by evaluating the pricing strategy of similar products in the Vascular Access product portfolio; analyzed existing launch plans, product sales history, and competitor pricing to maximize cost savings for customers while remaining competitive Project Management: Generated workback schedule that identified internal Medline dependencies, potential operations risks, and supply chain limitations to support full product launch Stakeholder Management: Led stakeholder meetings to consolidate multiple points-of-view on critical product and operations tradeoffs; summarized key decision criteria in PowerPoint to align new product launch goals KPI Generation: Quantified competitor success drivers, product feature mix, and key market drivers for $60M Vascular Access medical device market to inform development of product launch strategy Partnership Analysis: Evaluated potential manufacturing vendors through supply chain, R&D, and clinical study analysis to identify best partnerships to maximize new product sales opportunities

Ann Arbor, Mi

 Go-to-Market Strategy: Established go-to-market strategy for Protein Supplement start-up by investigating competitive landscape and presented 10+ actionable insights to support 8% market growth to CEO Distribution Analysis: Assessed various distribution channels to identify optimal partners for brand positioning and product access; identified benefits and drawbacks of online shopping versus local retailer engagement Market & Customer Segmentation: Conducted market growth and customer segmentation analysis to identify ideal sectors to target marketing efforts for local pizza restaurant

Hartford, Ct

 Data Visualization Process Development: Developed data visualization and analysis process to better position marketingmaterials and enhance customer engagement for successive customer acquisition campaigns Marketing Strategy: Aligned key project stakeholders across customer acquisition and targeting pipeline to design a playbook with key milestones and standardized processes to improve efficiency for customer Operational Gap Analysis: Created data visualization best practices document to provide suggested enhancements for CRM E-Mail campaign data analytics

United States

Bachelor Of Business Administration - Bba, Marketing And Entrepreneurship, Rising 5Th Year

Bachelor Of Engineering - Be, Biomedical/Medical Engineering, Rising 5Th Year

High School Diploma And International Baccalaureate Diploma