Andrew Bales Email & Phone Number

Rodale is one of the world's largest publishers of health, fitness and lifestyle related books and magazines, and a leader in direct-response marketing. Reporting to the Director of Distribution Services, responsible for the development and management of a third-party customer base to leverage available warehouse distribution capacity, reduce operating cost and contribute new revenue. Also responsible for the management of Rodale’s Trades Department shipping to re-sellers and… Show more Rodale is one of the world's largest publishers of health, fitness and lifestyle related books and magazines, and a leader in direct-response marketing. Reporting to the Director of Distribution Services, responsible for the development and management of a third-party customer base to leverage available warehouse distribution capacity, reduce operating cost and contribute new revenue. Also responsible for the management of Rodale’s Trades Department shipping to re-sellers and distributors.Accomplishments include:• The design and development of a third-party marketing plan and promotional materials• The building of a new third party client base, achieving significant revenue growth • Overseeing the successful integration of new customer business into the distribution center• Deepening client relationships and satisfaction with Rodale’s services and capabilities• Exceeding order fulfillment plan for re-sellers and distributors; keeping costs well under budget Show less

Led small business acquisition effort including: • Research, business analysis and profiling of acquisition targets• Development of business models to test profit potential• Intensive due diligence on two business ventures• Contract preparation and negotiation

Techni-Forms designs and prints high quality scanning documents for industrial and educational institutions worldwide. Reporting to the President, responsible for plant operations including procurement, scheduling, production and assembly, product quality and fulfillment. Accomplishments include:• Introduction of new press and binder technologies to improve production scope and capability• Facility expansion and relocation• Significant increase in production throughput to… Show more Techni-Forms designs and prints high quality scanning documents for industrial and educational institutions worldwide. Reporting to the President, responsible for plant operations including procurement, scheduling, production and assembly, product quality and fulfillment. Accomplishments include:• Introduction of new press and binder technologies to improve production scope and capability• Facility expansion and relocation• Significant increase in production throughput to accommodate large contract extensions from core customer base Show less

Columbia Consulting provides project management, user testing, financial modeling and analysis services to the telecom industry for new products and services. Reporting to the President, responsible for product and service testing and consumer response profiling.Accomplishments include:• The piloting of new service programs on behalf of an international telecommunications company, the analysis of program data and the presentation of process results• The identification, communication… Show more Columbia Consulting provides project management, user testing, financial modeling and analysis services to the telecom industry for new products and services. Reporting to the President, responsible for product and service testing and consumer response profiling.Accomplishments include:• The piloting of new service programs on behalf of an international telecommunications company, the analysis of program data and the presentation of process results• The identification, communication and troubleshooting of technical and customer problems to advance product service performance Show less

Accomplishments include:• Sales leadership that secured $50 million net sales ($10.5 million of operating profit) in Industrial, Commercial and Retail Lawn & Garden sectors • The development and implementation of a dual brand strategy that expanded retail chain business (15% growth), as well as provided a solid brand for the independent trade to combat mass discount and hardware chains (20% increase)• Combined four competing company’s regional brands into one chain brand… Show more Accomplishments include:• Sales leadership that secured $50 million net sales ($10.5 million of operating profit) in Industrial, Commercial and Retail Lawn & Garden sectors • The development and implementation of a dual brand strategy that expanded retail chain business (15% growth), as well as provided a solid brand for the independent trade to combat mass discount and hardware chains (20% increase)• Combined four competing company’s regional brands into one chain brand (Southdown); developed and introduced a new brand (Yardright) for the independent retail trade and hardware cooperatives.• Set up an integrated Customer Service process that tied the central office and each plant order processing unit together• Established telemarketing program• Directed Customer Service efforts at each of five mineral plants Show less

Accomplishments include:• The development, forecasting, pricing, marketing production and sale of a broad range of new products for the retail and direct mail channels.• The establishment and management of a Telemarketing Department.• The sourcing and introduction of hand-held scanner technology• The implementation of VMI (Vendor Managed Inventory) technology to handle electronic ordering and tracking of sales • National industry recognition (Point of Purchase Advertising… Show more Accomplishments include:• The development, forecasting, pricing, marketing production and sale of a broad range of new products for the retail and direct mail channels.• The establishment and management of a Telemarketing Department.• The sourcing and introduction of hand-held scanner technology• The implementation of VMI (Vendor Managed Inventory) technology to handle electronic ordering and tracking of sales • National industry recognition (Point of Purchase Advertising International) POPAI awards for merchandising display innovationDuring my tenure, Burpee secured market leadership in the retail lawn and garden industry. Show less

Radford, Virginia

Radford University is a coeducational, comprehensive public university with diverse curricula for undergraduates and selected graduate programs. Reporting to the Vice President for Student Affairs, responsible for meeting the enrollment objectives of undergraduate new freshmen and transfer students.Accomplishments include:• The growth of student enrollment faster than any other state supported college or university in Virginia. During this period the academic caliber of the student… Show more Radford University is a coeducational, comprehensive public university with diverse curricula for undergraduates and selected graduate programs. Reporting to the Vice President for Student Affairs, responsible for meeting the enrollment objectives of undergraduate new freshmen and transfer students.Accomplishments include:• The growth of student enrollment faster than any other state supported college or university in Virginia. During this period the academic caliber of the student body materially improved• The development of highly effective admissions policies and procedures• The orchestration of comprehensive student recruitment programs that yielded the largest freshmen and transfer classes in university history• The design and development of new student recruitment publications that re-positioned brand and messaging• The program management of innovative minority and international student recruitment efforts which resulted in ever increasing diversity of the student body• The deployment of new techniques to increase the size and improve the academic quality of the prospective student pool that resulted in stronger applicants and ultimately the best available enrolled students Show less

Ma, Sociology

Ba, Political Science

High School Diploma