Andrew Bales Email & Phone Number

• Rodale is one of the world's largest publishers of health, fitness and lifestyle related books and magazines, and a leader in direct-response marketing. Reporting to the Director of Distribution Services, responsible.
• The design and development of a third-party marketing plan and promotional materials
• The building of a new third party client base, achieving significant revenue growth
• Overseeing the successful integration of new customer business into the distribution center
• Deepening client relationships and satisfaction with Rodale’s services and capabilities
• Exceeding order fulfillment plan for re-sellers and distributors; keeping costs well under budget Show less

• Led small business acquisition effort including:
• Research, business analysis and profiling of acquisition targets
• Development of business models to test profit potential
• Intensive due diligence on two business ventures
• Contract preparation and negotiation

• Techni-Forms designs and prints high quality scanning documents for industrial and educational institutions worldwide. Reporting to the President, responsible for plant operations including procurement, scheduling.
• Introduction of new press and binder technologies to improve production scope and capability
• Facility expansion and relocation
• Significant increase in production throughput to… Show more Techni-Forms designs and prints high quality scanning documents for industrial and educational institutions worldwide. Reporting to the President, responsible.
• Significant increase in production throughput to accommodate large contract extensions from core customer base Show less

• Columbia Consulting provides project management, user testing, financial modeling and analysis services to the telecom industry for new products and services. Reporting to the President, responsible for product and.
• The piloting of new service programs on behalf of an international telecommunications company, the analysis of program data and the presentation of process results
• The identification, communication… Show more Columbia Consulting provides project management, user testing, financial modeling and analysis services to the telecom industry for new products and services. Reporting to.
• The identification, communication and troubleshooting of technical and customer problems to advance product service performance Show less

• Accomplishments include:
• Sales leadership that secured $50 million net sales ($10.5 million of operating profit) in Industrial, Commercial and Retail Lawn & Garden sectors
• The development and implementation of a dual brand strategy that expanded retail chain business (15% growth), as well as provided a solid brand for the independent trade to combat mass discount and hardware chains (20%.
• Combined four competing company’s regional brands into one chain brand… Show more Accomplishments include:
• Combined four competing company’s regional brands into one chain brand (Southdown); developed and introduced a new brand (Yardright) for the independent retail trade and hardware cooperatives.
• Set up an integrated Customer Service process that tied the central office and each plant order processing unit together

• Accomplishments include:
• The development, forecasting, pricing, marketing production and sale of a broad range of new products for the retail and direct mail channels.
• The establishment and management of a Telemarketing Department.
• The sourcing and introduction of hand-held scanner technology
• The implementation of VMI (Vendor Managed Inventory) technology to handle electronic ordering and tracking of sales
• National industry recognition (Point of Purchase Advertising… Show more Accomplishments include:

Radford, Virginia

• Radford University is a coeducational, comprehensive public university with diverse curricula for undergraduates and selected graduate programs. Reporting to the Vice President for Student Affairs, responsible for.
• The growth of student enrollment faster than any other state supported college or university in Virginia. During this period the academic caliber of the student… Show more Radford University is a coeducational.
• The growth of student enrollment faster than any other state supported college or university in Virginia. During this period the academic caliber of the student body materially improved
• The development of highly effective admissions policies and procedures
• The orchestration of comprehensive student recruitment programs that yielded the largest freshmen and transfer classes in university history
• The design and development of new student recruitment publications that re-positioned brand and messaging

Ma, Sociology

Ba, Political Science

High School Diploma