Dedicated Senior Media Executive at GroupM, adept at navigating the digital landscape to drive impactful results. With a proven track record, I bring 4+ years of expertise which includes 1.8 years of experience from the Google Operation Center, where I excelled as a Digital Marketing Senior Associate in the Search Optimization team. My journey continued at Regalix, where I served as a Senior Account Manager in the Google Ads process for 1.6 years.Throughout my career, I've contributed to high-profile projects, including Google Cloud, Google Workspace, Mars International, Apple iPhone 15 launch, Amazon Audible, and numerous others. My expertise lies in leveraging cutting-edge strategies to optimize search campaigns and enhance digital visibility.I thrive in dynamic environments, leveraging analytical skills and creativity to deliver innovative solutions. My commitment to staying at the forefront of industry trends ensures I bring a forward-thinking approach to every project.Let's connect and explore how my skills can contribute to your team's success.As a Senior Search Expert, my daily responsibilities typically include:- Developing and implementing effective PPC strategies to drive traffic and conversions.- Conducting keyword research and analysis to identify trends and opportunities.- Managing and optimizing PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media.- Monitoring budget allocation and adjusting bids to maximize ROI.- Analyzing campaign performance data and providing insightful reports.- Collaborating with cross-functional teams to align PPC efforts with overall marketing objectives.- Staying informed about industry trends and updates to ensure the application of best practices.- A/B testing ad copies, landing pages, and other elements to improve campaign performance.- Keeping up with changes in search engine algorithms and adjusting strategies accordingly.