Ashley Barcum Email & Phone Number

Develop and lead marketing and communications strategies for national addiction treatment provider across 17 national markets, including seven major media markets. Responsible for earned and paid lead generation strategies, including platforms and content development. Inform business development strategies and tactics, serve as primary advisor to President/CEO on national, local and internal communications. Manage branding, internal/external communications, including national marketing strategy, community outreach, media relations, and develop all public facing content including website, TV/radio, outdoor, transit, print, digital, sales collateral, social media and blogs.

Oklahoma City, Oklahoma Area

Serve as the authoritative liaison between Valley Hope and the statewide Oklahoma community. Provide support for the VH patient care continuum by leading strategic business development initiatives, developing community partnerships, engaging diverse publics, building and executing marketing strategies and leveraging media relations. Essential functions:- Research, target, secure and support community partnerships and joint corporate ventures - Provide community education regarding VHA services, substance use disorder (SUD), and industry-leading innovations in SUD treatment- Define and implement VH multi-platform marketing efforts to ensure brand consistency - Collaborate with other regions to ensure corporate consistency and brand integrity- Ensure awareness and engagement via strategic mix of marketing/communications

Oklahoma City, Oklahoma Area

Led public education and media relations efforts that leverage and support the OERB’s statewide work on behalf of the oil and natural gas industry, including environmental stewardship, well site restoration, energy education initiatives, and directs marketing and PR efforts for SOER (Sustaining Oklahoma's Energy Resources) programs and conferences.

Direct and produce all multi-platform marketing and communications functions and strategies, including: brand management, publicity, PR, website development, online content strategy, social media strategies, on-air promotional campaign production, national PBS station relations, educational outreach, community engagement, legislative outreach, community partnerships, stakeholder development, media relations, positioning, marketing/promotions collateral, content/initiative launches and campaigns, advertising, marketing collateral and events, write/edit/produce monthly magagzine and event planning and production. Manage team of social media and digital media specialists.

Worked with director of communications to develop and execute OSCPA communications strategies, with a primary focus on higher learning, student recruitment and retention that included engaging the business community to participate in student outreach via campus events, networking opportunities and mentoring. Extensive writing and copy editing for news releases, e-newsletters, website, magazine, promotional materials. Developed and executed various member recruitment and retention strategies, plus speech writing, exhibit production and event coordination.