Enhancing organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management.Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets.Identifying and executing alternate go-to-market routes to drive additional revenue with OEMs and the Retail channel..Explore potential business avenues & managed marketing & sales operations for achieving the business targets; initiated market development efforts and increased business growth.Analysing latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales & marketing strategies.Leading a team of 2 Area Sales Executives, 3 Sales Officers, 10 T.S.I. & 3 S.R. and supervising 2 Super Stockiest, 120 distributors, 150 Direct Dealers. Looking after entire Madhya Pradesh region and managing Value Sales Business of 100 Lacs (Pre-Covid) on a monthly basis; working towards retail base of 7000 outlets including Flair Pens & Stationery Division.Performing monthly sales forecasting and competitive analysis to determine accurate performance levels and need for growth into current and additional vertical markets and product categories.Conducting competitor analysis by keeping market trends up-to-date and moves to achieve market share; planning monthly sales schemes for Super Stockiest (Distributors, Stockiest and Retailers).Developing market segmentation & penetration strategies to achieve targets; supervising the planning and development of company marketing and communications materials.Maintaining stock norms on a daily basis and achieving the plans in coordination with Distributors, DSEs & outlets.Recognising and networking with financially strong and reliable channel partners, resulting in deeper market penetration and improved market share.

Growth Path/ Deputations:Jun’09-Mar’11: Territory Sales In-charge, PatnaApr’11-Mar’13: Sales Officer (UNI Ball Division), IndoreApr’13-Mar-16: Territory Manager (UNI Ball Division) Indore (M.P. & CG)Apr’16-Sep-18: Area Business Manager, Indore.Key Result Areas:Rolled out Annual Business Plan for business partners and aligned it with the company’s objectives; monitored the timely launch & availability of new products Planned, organized & executed marketing plans with the business partners; tracked & reported competitor activitiesDesigned and implemented best plans in-line with marketing communication guidelines and policies to achieve assigned turnover target, as a consultant for partner/customersDeveloped relationship with key customer managers that extended beyond specific sales events and opportunities; managed & negotiated commercial conditions with all key retailers/distributorsEstablished and drove sales strategy, set goals for distributors, planned for sales-in and sales-outsCreated periodic financial & sales reports to identify trends and ensured stores are on the correct growth curveDeveloped sales department budget, determined appropriate staffing levels and identified ideal marketing expendituresProvided support to retail store managers and sales staff to help raise awareness of new products, company news, etcSales Officer (UNI Ball Division):Successfully completed targets of 110% and achieved sales growth of 40% in 2012-13andwon international trip to Malaysia/Singapore/Thailand in recognition of the sameDeveloped sustainable channels in Western Region; led a team of Area Channel Managers and coordinated operational support for the channelsRecognized as the Best Sales Officer (UNI Ball) for West Zone in 2011-12Territory Sales In-Charge: Acknowledged as UNIBALL Golden Boy and Won Hero Honda Splendor NXG Bike for achieving sales targets of 175% in 2010-2011Awarded as a Super Star for maximum sales of UB-185/187all India in 2010-11