Providing AI-enhanced consulting services on brand strategy, innovation design, digital acceleration and creative excellence to clients across industries including CPG, consumer electronics and travel

Developing the first video companion for the whole of Quran, enabling the easiest and the most engaging way for billions to learn and connect with one of the most impactful texts in human history

Developed growth strategy for Fanta, 2.5B$ retail value, aiming at 2X growth till 2030 through new consumer acquisition, new product development. introduction of new packages while improving gross margins through supply chain and formula management initiatives

- Responsible for Consumer Insights, Market Research and Campaign Analytics for all brand communications at Coca-Cola TM (including Coke Zero, Diet Coke) - Led the Artificial Intelligence deployment across the campaign development through predictiveinsights, leading to 90% saving on cost and time- Led consumer insights and occasions based strategic planning, leading to clear revenue poolsoptimization, brand portfolio investment choices and provided strategic focus for growth over 3 year period- Global team management by managing team located in 11 different countries across all time zonesAwarded Best Global Category Growth 2022; 2021 (two years in a row)

- Led the development of meals platform for 24 markets across Middle East and North Africa, leading to high single digit growth for Coca-Cola across key markets- Awarded Best Campaign Award by Operating Unit leadership- Led the Marketing Capability of 50+ marketing team members through thorough talent assessment, customized training programs, and career paths

- Delivered 50% sales and profit growth over 4-years through upgrades in portfolio strategy, Franchise leadership, Customer Leadership and long term Strategic planning taking Coca-Cola to become #1 food & beverage brand in Pakistan and adding 30M weekly+ consumers- Led Maketing Strategy as a challenger brand for rapidly growing the category by taking hot-tea head on with ice cold Coca-Cola. This led 80% of new users into sparkling category- Led Digital Marketing including Social Media management, Content creation, influencer marketing,Music Production for Coke Studio to become the largest digital asset of The Coca-Cola Companyglobally with 14B+ views delivered through a strong partnership model with 50+ artists and producers- Led a team of 15 marketing associates and 100+ associates in agency and bottler network.Awarded multiple awards, not limited toInternal:Board of directors innovation awards (2018, 2019),Ovation awards (2019, 2020)Industry:Effie Marketer of the Year (2019, 2020)Campaign of the year (2018, 2019, 2020)

- Led the Sports Marketing for Cricket WorldCup sponsorship of Coca-Cola, leading to full integratedcampaign across TV, social media, packaging and shopper marketing. Led high double digit growth in a highly competitive beverage market- Events Planning to create the biggest branded experiential marketing program of Asia ‘CokeFest’with 500,000+ attendants in a season and 20M+ digital reach by creating an eco-system of 100+ food partners, 15+ music artists and 10+ agenciesAwardedCoca-ColaGlobal Marketing Excellecne Awards: Best Campaign of the year, Bravery, Localization of a global idea(2016-2017)Industry:Asia Dragons: Best experiential campaign (2017)Effie: Best Marketing Campaign of the year (2016, 2017)

- Responsible for Middle East region wide innovation pipeline for all portfolio with new productdevelopment and rebranding of existing products to develop 3 year innovation strategy- Led hydration category marketing to take Coca-Cola Company from #3 to #1 position in Middle East- Launched Energy Drink Burn across the region, with doubling volume and profit in 3-year periodAwarded for Coca-Cola: Global Best in Class campaign for non-sparkling business (2014, 2015)Industry: Cannes Silver award (2014)

- Marketing Strategy and Marketing Campaign for Coca-Cola as a challenger brand in a weak #2market and led to 3-year continuous growth trend for the first time

- Doubled Sprite and Fanta sales volumes in 3 years - Was part of 3 member marketing team responsible for Long range plan that turned around Coca-Cola business in Pakistan

Led the launch of Kinley water, first non sparkling innovation by Coca-Cola in Pakistan after thorough consumer research.the brand went on to gain 10% share in next three years

Led the launch of Clairol Herbal Essences shampoo range with locally relevant consumer propositionand upgraded formulation to expand P&G’s shampoo portfolio