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Abbas Arslan Email & Phone Number
Vice President Marketing
at
Samyang America, Inc.
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President Marketing
Location
Atlanta, Georgia, United States
Company size
Who is Abbas Arslan? Overview
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Abbas Arslan is listed as Vice President Marketing at Samyang America, Inc., a with 50 employees, based in Atlanta, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Abbas Arslan.
Abbas Arslan previously worked as Senior Vice President Marketing at Aicmo and Founder at Quranscape. Abbas Arslan holds Mba, Marketing/Marketing Management, General from Lahore University Of Management Sciences.
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Samyang America, Inc.
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Profile bio
About Abbas Arslan
I am a Marketing leader with deep expertise in growth, strategy, P&L, team leadership, innovation, creativity and tech. Recognized by the company and the industry with multiple awards like Effie Marketer of the Year, best campaign, best innovation and creative excellence etc.Experience across multiple markets including global role, USA, Middle East, Asia and Africa. Right now focusing on delivering the next wave of marketing RoI and capabilities through AI. This is a learning phase for me to get me ready for my next role.
Current workplace
Abbas Arslan's current company
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Samyang America, Inc.
14 roles · 25 years
Abbas Arslan work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Senior Vice President Marketing
Providing AI-enhanced consulting services on brand strategy, innovation design, digital acceleration and creative excellence to clients across industries including CPG, consumer electronics and travel
Founder
Developing the first video companion for the whole of Quran, enabling the easiest and the most engaging way for billions to learn and connect with one of the most impactful texts in human history
Senior Director Marketing Fanta, North America
Developed growth strategy for Fanta, 2.5B$ retail value, aiming at 2X growth till 2030 through new consumer acquisition, new product development. introduction of new packages while improving gross margins through supply chain and formula management initiatives
May 2023 - Mar 2024
Global Senior Director Marketing Strategy & Insights, Coca-Cola
- Responsible for Consumer Insights, Market Research and Campaign Analytics for all brand communications at Coca-Cola TM (including Coke Zero, Diet Coke) - Led the Artificial Intelligence deployment across the campaign development through predictiveinsights, leading to 90% saving on cost and time- Led consumer insights and occasions based strategic planning, leading to clear revenue poolsoptimization, brand portfolio investment choices and provided strategic focus for growth over 3 year period- Global team management by managing team located in 11 different countries across all time zonesAwarded Best Global Category Growth 2022; 2021 (two years in a row)
Jul 2020 - Feb 2024
Marketing Director - Middle East North Africa
- Led the development of meals platform for 24 markets across Middle East and North Africa, leading to high single digit growth for Coca-Cola across key markets- Awarded Best Campaign Award by Operating Unit leadership- Led the Marketing Capability of 50+ marketing team members through thorough talent assessment, customized training programs, and career paths
Jan 2019 - Jun 2020
Marketing Director, Pakistan
- Delivered 50% sales and profit growth over 4-years through upgrades in portfolio strategy, Franchise leadership, Customer Leadership and long term Strategic planning taking Coca-Cola to become #1 food & beverage brand in Pakistan and adding 30M weekly+ consumers- Led Maketing Strategy as a challenger brand for rapidly growing the category by taking hot-tea head on with ice cold Coca-Cola. This led 80% of new users into sparkling category- Led Digital Marketing including Social Media management, Content creation, influencer marketing,Music Production for Coke Studio to become the largest digital asset of The Coca-Cola Companyglobally with 14B+ views delivered through a strong partnership model with 50+ artists and producers- Led a team of 15 marketing associates and 100+ associates in agency and bottler network.Awarded multiple awards, not limited toInternal:Board of directors innovation awards (2018, 2019),Ovation awards (2019, 2020)Industry:Effie Marketer of the Year (2019, 2020)Campaign of the year (2018, 2019, 2020)
Apr 2017 - Jun 2020
Marketing Manager, Coca-Cola
- Led the Sports Marketing for Cricket WorldCup sponsorship of Coca-Cola, leading to full integratedcampaign across TV, social media, packaging and shopper marketing. Led high double digit growth in a highly competitive beverage market- Events Planning to create the biggest branded experiential marketing program of Asia ‘CokeFest’with 500,000+ attendants in a season and 20M+ digital reach by creating an eco-system of 100+ food partners, 15+ music artists and 10+ agenciesAwardedCoca-ColaGlobal Marketing Excellecne Awards: Best Campaign of the year, Bravery, Localization of a global idea(2016-2017)Industry:Asia Dragons: Best experiential campaign (2017)Effie: Best Marketing Campaign of the year (2016, 2017)
Jul 2015 - Jul 2017
Innovations Marketing Manager
- Responsible for Middle East region wide innovation pipeline for all portfolio with new productdevelopment and rebranding of existing products to develop 3 year innovation strategy- Led hydration category marketing to take Coca-Cola Company from #3 to #1 position in Middle East- Launched Energy Drink Burn across the region, with doubling volume and profit in 3-year periodAwarded for Coca-Cola: Global Best in Class campaign for non-sparkling business (2014, 2015)Industry: Cannes Silver award (2014)
Jan 2012 - Jun 2015
Group Brand Manager, Coca-Cola
- Marketing Strategy and Marketing Campaign for Coca-Cola as a challenger brand in a weak #2market and led to 3-year continuous growth trend for the first time
Apr 2010 - Jan 2012
Group Brand Manager
- Doubled Sprite and Fanta sales volumes in 3 years - Was part of 3 member marketing team responsible for Long range plan that turned around Coca-Cola business in Pakistan
Jul 2007 - Mar 2010
Brand Manager
Led the launch of Kinley water, first non sparkling innovation by Coca-Cola in Pakistan after thorough consumer research.the brand went on to gain 10% share in next three years
Aug 2005 - Jun 2007
Assistant Brand Manager
Led the launch of Clairol Herbal Essences shampoo range with locally relevant consumer propositionand upgraded formulation to expand P&G’s shampoo portfolio
2002 - 2005
~3 yrs
2 education records
Abbas Arslan education
Mba, Marketing/Marketing Management, General
Bachelor Of Science - Bs, Mathematics And Statistics
FAQ
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What company does Abbas Arslan work for?
Abbas Arslan works for Samyang America, Inc..
What is Abbas Arslan's role at Samyang America, Inc.?
Abbas Arslan is listed as Vice President Marketing at Samyang America, Inc..
Where is Abbas Arslan based?
Abbas Arslan is based in Atlanta, Georgia, United States while working with Samyang America, Inc..
What companies has Abbas Arslan worked for?
Abbas Arslan has worked for Samyang America, Inc., Aicmo, Quranscape, The Coca-Cola Company, and Procter&Gamble.
How can I contact Abbas Arslan?
You can use AeroLeads to view verified contact signals for Abbas Arslan at Samyang America, Inc., including work email, phone, and LinkedIn data when available.
What schools did Abbas Arslan attend?
Abbas Arslan holds Mba, Marketing/Marketing Management, General from Lahore University Of Management Sciences.
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