One of the leading companies in the Iraqi market, in the field of sales, marketing and distribution of International food products like: Ahmad tea, Ontex Diapers, Mac Coffee, Ahmad rice, Evolac Baby milk.Main Role is to expand the business of the company in the Iraqi market, among other tasks, which include:*Building competent business model by applying the best practices in the go to market techniques.*Monitoring sales performance by measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.*Analyzing the financial implications of business activities and provide recommendations to enhance company performance and business opportunities.*Creating continuous comprehensive market & competitors’ evaluation and analysis to enable timely decision making against the market needs of products from sales and distribution perceptive.*leading all team activities through continuous analysis of sales, marketing and distribution performance and analysis.

Company portfolio comprise International food products like: Kraft, Tang, Cadbury, Milka, Oreo, Tiffany, California garden, and Nabilfood.Main Role is to lead the business to develop its portfolio of international brands, among other tasks, which include:*Performing market studies on the developing products and areas of opportunities for the company to better be acquainted with market changing dynamics.*Negotiating with International suppliers to acquiring new brands, and products for the Iraqi consumers.*Responsible of the direct communication with the company suppliers and brand owners, and generate adaptive business plans and targets for the sales promotions of their products.

Distributor of Pepsi Co International snacks products: Lays, Doritos, Sun Bites, & Forno.Manufacturer & distributor of Pepsi Co International Snacks products: Cheetos Brand.Main Role is to direct and oversee all aspects & functions of two organizations active in Distribution & Manufacturing businesses, which include:*Leading and maintaining strong relationships between the company departments to create positive professional environment. *Improvement of necessary business policies and practices. *Providing timely and accurate analysis of Sales forecasts and targets.*Managing inventory, logistics and procurement activities for imported products from supplier in company and agents warehouses.*Supervising production operation for company plant, and creating link between market dynamics and products availability.*Lead budgeting and planning process submitted to the Board of directors.*Formulate yearly Marketing Calendar.

Main Duty was to create a successful business model, and establish company structure, IT systems, warehouses basis, communication with suppliers, and products imports.Afterthought the operation has grown rapidly, expanded its products portfolio, and got a remarkable market share of the Iraqi trade sector, which reached up to 2 Million USD in monthly turnover within 6 months from startup.Duties included:*Managing company resources in all departments and conduct resource planning to achieve company targets.*Providing Sales, Finance, IT and Admin Departments, guidance and leadership for all day-to-day operations to abide by company set policies and procedures.*Performing continuous analytical analysis of company performance.

Main Role was to direct and manage all aspects & functions of the business in Iraqi Market, which include:*Shifting the business model from Distributor to Company experienced sales team.*Restructuring the go-to-market practices, and implementing handheld mobile solution.*Creating Sales Capabilities Department, and setting its role & objectives.*Leading the relation between Fine Amman Head office and operational team in Iraq.*Monitoring sales performance by measuring and analyzing results; initiating corrective actions; minimizing the impact of variances.*Creating continuous comprehensive market & competitors’ evaluation and analysis to enable timely decision making against the market needs of products from sales and manufacturing perceptive.*Managing inventory and procurement activities.*Leading budgeting and planning process submitted to the Head Office.*Formulating yearly Marketing Calendar.*Reviewing and controlling all aspects of purchase stock levels and inventory management.

Role started as sales representative, and promoted to Unit Manager responsible of 63% of the Iraqi market business.Duties included:*Full responsibility of establishing company branches in Najaf & Karbala.*Monitoring sales targets achievement, Receivables & collection progress.*Performing financial & feasibility studies for new branches in collaboration with other Departments.