Academically, I have done MBA focuses on Marketing, and an MA in cultural Studies from London, UK. I have a robust 24-years of track record, I bring proven leadership skills encompassing strategic planning, marketing, financial management, product development, stakeholder relationship management, effective communication, report writing, research, monitoring & evaluation, and project management. I have a demonstrated ability to build and lead strong teams, ensuring the successful achievement of goals and objectives. My keen eye for detail allows for the analysis of complex data to drive informed decision-making.Enhancing my business acumen, I bring forth a robust research background, with a specialization in monitoring, evaluation, and policy development across various sectors including business, education, and consulting. My proficiency extends across diverse domains such as business development, product development lifecycle, quantitative and qualitative research methodologies, and report writing. Additionally, I possess exceptional skills in academic and general publications. Beyond my professional commitments, I actively contribute to social and economic welfare initiatives, having served on various boards in diverse capacities.I have been writing on various issues, including education, social issues and political development and published in renowned national publication such as DAWN. I have also taught at various Universities and Institutions in Pakistan such as Karachi University, Greenwich University, Aga Khan University and ITREB.