Abbas Ali Email & Phone Number

Karāchi, Sindh, Pakistan

1. Develop and implement innovative marketing strategies to promote our products, drive brand awareness, and generate leads;2. Lead the product development process from conceptualization to launch, ensuring alignment with market needs, customer feedback, and company objectives;3. Conduct market research, analyze consumer trends, and identify opportunities for product enhancements and new offerings;4. Collaborate closely with cross-functional teams including product management, sales, and finance to align marketing initiatives with overall business goals and objectives;5. Manage and enhance the company's brand image through consistent messaging, creative campaigns, and strategic positioning;6. Develop and execute internal and external communication strategies to effectively communicate key messages, milestones, and updates to stakeholders, including employees, customers, and partners;7. Oversee the creation of compelling content across various channels, including digital platforms, print materials, and social media, to engage target audiences and drive engagement;8. Develop and manage marketing budgets, ensuring optimal allocation of resources and cost-effective execution of initiatives;9. Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing campaigns and initiatives, and provide regular reports and analysis.

Karāchi, Sindh, And Hunza, Pakistan

1. Developing and implementing the company's marketing and sales strategy to achieve revenue and profit targets;2. Identifying new market opportunities, developing plans to enter new markets, and overseeing the execution of those plans;3. Building relationships with potential customers, partners, and suppliers to develop new business opportunities and partnerships;4. Conducting market research and analysis to identify trends, customer needs, and competitor activities;5. Developing and managing relationships with key customers and distributors to drive sales growth and increase customer satisfaction;6. Creating and presenting business proposals and presentations to key stakeholders;7. Developing and maintaining a strong understanding of the industry and market trends to stay ahead of the competition;8. Developing and managing budgets, forecasts, and financial models for business development initiatives.

Karachi

1. Designed and coordinated to develop provincial assessment strategy;2. Designed and coordinated to develop provincial reading assessment tools, standards namely EGRA3. Conducted workshops with Department of Education officials to draft provincial assessments strategy;4. Led workshops to revise reading assessments to reflect analysis of pilot results;5. Ensured cohesion of student assessment with other education policy, systems, and standards;6. Ensured that education assessment systems support is technically sound and effective in reaching program targets;7. Coordinated with the Provincial Education Assessment System (PEAS);8. Assisted provincial Secretary of Education to provide support to sustain existing policy initiatives and facilitate development and implementation of new policies, particularly in the areas of establishing education standards, teacher licensing and certification, educational strategies, compensation, and planning.

1. Designed and Conducted students learning assessment in Sindh, Baluchistan and Gilgit-Baltistan in Sindhi, Urdu and English languages;2. Designed research (including students learning assessment) strategy; 3. Developed monitoring & evaluation and research proposals;4. Conducted research, monitoring, assessment, evaluation in the school in the field setting;5. Developed research and monitoring & evaluation reports articles and policy briefs;6. Conducted policy seminars, conferences and presentations;7. Disseminated and shared knowledge through advocacy and awareness with stakeholders (Donors, NGOs, INGOs, Government Education Department and community);8. Developed baseline survey tools and its execution; 9. Visited schools extensively for research (Including assessment) across teachers, students, community and parents;10. Worked and had regular interaction Provincial Education Department, District Education Offices, Provincial Institute of Teacher Education (PITE), Bureau of Curriculum (BoC) and Text Book Board (TBB) and Reform Support Unit (RSU).Co-Investigator:Educational Governance and Decision making, processes, structure and outcomes: A case study of Pakistan (Aga Khan University, Institute for Educational Development and University of Alberta, Canada)

Master'S Degree, Cultures, Development

Master Of Business Administration (Mba), Marketing