Abbasali Saiyed Email & Phone Number

California, United States

California, United States

San Jose, California, United States

- Create and launch digital marketing campaigns with embedded storytelling themes, capitalizing on current trends and raising college student engagement by 30%- Manage a social media calendar, scheduling 100+ posts across Instagram, LinkedIn, and TikTok and inspiring members to find their career paths and reach personal goals- Lead weekly meetings with a team of 12, assigning tasks and providing guidance for outgoing content- Create outstanding content for IG posts, IGTVs, and Reels, reaching a combined digital audience of 7,850+- Spearheaded launch and design for semesterly magazine, increasing traffic to website by 500%+

- Brainstormed workshop topics, creating marketing proposals tailored to our target audience’s needs- Generated prospects for professional development workshops, invited guest speakers from Intel, Cisco, Quizlet- Designed a slide deck that introduced guest speakers and facilitated a breakout-style workshop event- Led a team of 9 representatives to host a global marketing workshop, increasing attendance by 33%

Palo Alto, California, United States

- Conducted a brand awareness research project on Gen Z, using driving insights to develop an 8-scene, AI-driven storyboard and 5 designs for reusable video assets that would help break into a new target market- Achieved nationwide recognition with the Sustainable Impact Award at the 2024 InternStellar Awards, being selected from a pool of 80+ applicants and presenting to 100+ employees across the organization- Interviewed 9 employees in various departments about their use of Artificial Intelligence at work, developing an internal AI cheat sheet with 20+ use cases - Planned and executed a multi-office, multi-department volunteer event, resulting in 30+ attendants and 1,760 pounds of trash removed from Los Gatos Creek Trail

- Collaborated closely with the CEO and cross-functional team to execute social media and email marketing campaigns, advertising courses, webinars, and marketing services- Provided marketing-as-a-service to startup and SMB clients, adapting to industry trends to fulfill client needs- Drafted various content marketing pieces including blog posts and press releases with SEO-friendly keywords and calls-to-action (CTAs)

- Crafted social media campaigns raising awareness for food insecurity, increasing IG & FB followers by 14%- Led email marketing campaign, driving donations for Giving Tuesday with 2 emails and 5 social media posts- Compiled a database of 30+ key government official contacts, ensuring seamless communication channels- Researched and organized potential foundation contacts, facilitating outreach efforts to secure vital grants

- Analyzed marketing strategy, suggested partnerships with college athletics and “Nox Hours”- Completed weekly deliverables including SWOT, Market Research, Competitor Analysis, and Email Marketing- Utilized Figma and Canva to design various mock web pages, improving online presence and UI/UX design- Proposed a search engine optimization (SEO) campaign, completing a campaign to increase website traffic and click-through rate (CTR)

San Jose, California, United States

- Created social media content to attract college students and raise the posts’ engagement- Developed and managed social media campaigns across Instagram, LinkedIn, and Facebook that inspired members to find their career paths and reach personal goals- Utilized storytelling to craft clever, meaningful captions for posts that reached a combined digital audience of upwards of 11,700, increasing the accounts reached by 41.6%- Increased Instagram follower count from 1,570 to 1,616 by May 2023 due to outstanding member engagement between posts, IGTVs, and Reels

Bachelor Of Science - Bs, International Business

Activities and Societies: Marketing Association President’s Scholar Spring 2023 Dean’s Scholar Spring 2022

High School Diploma, Student