Co-Founder And Ceo
CurrentAt Channelplay Middle East, my mission is simple: get products off shelves and into customers' hands—while keeping everyone smiling along the way. From boosting retail channel success metrics to managing large sales forces, I work closely with clients to ensure their numbers (and their teams) are always heading in the right direction. Whether it’s improving sales performance, tweaking product visibility, or inventing new client solutions, I thrive on creating strategies that not only work but grow.We specialise in industries like FMCD, FMEG, FMCG, and Pharma—basically, if it’s something you see on a store shelf, we’re the people making sure it moves. My role? To make sure those products don’t just sit there gathering dust. We improve retail channel productivity, make all the data visible (because who doesn’t love a good dashboard?), and work with sales teams on the ground to deliver real impact—without forgetting to inject a little positivity into the process.As a retail specialist with boots on the ground in the Kingdom of Saudi Arabia and across the Middle East, I’m hands-on—literally and figuratively. From rolling out new solutions to keeping our clients' KPIs ticking along, I believe in execution that works as smoothly as a well-oiled machine. Whether it’s outsourcing sales teams, fixing up a store’s visual merchandising, or running loyalty programs, I’m all about creating solutions that drive real results.At the core of what I do, it’s about building something meaningful—improving not only the bottom lines but also the lives of the people involved.
