As Co-Founder and CEO of Channelplay’s Middle East operations, I’m building what I believe to be one of the most innovative retail solutions companies in the region. We specialise in everything that helps our clients sell more—from sales force outsourcing to visual merchandising, loyalty programs, and retail audits. With over 200 global brands on board, we've recently launched our Middle East HQ in Riyadh, and the journey is just beginning.I’ve been fortunate to spend 16 incredible years in the Middle East, learning from some of the best minds in the business (and a few entertaining characters along the way). Two founders, in particular, have been great mentors to me, and working with many talented teams has shaped my approach to leadership. If it involves people, strategy, and solutions, you’ll find me in the thick of it.I’m a Harvard alum, and if there’s one thing I’ve learned, it’s that learning never stops. Whether it’s coaching my team, being coached myself, or swapping ideas with peers, I believe in continuous growth. I’m passionate about helping others unlock their potential, and the Gallup Strengths framework is a tool I live by. Coaching isn’t just about knowledge—it's about finding joy in the journey.My passion has always been people, solutions, and—when appropriate—a well-timed joke. Selling isn’t just about transactions; it’s about solving real problems and building lasting relationships. I’m driven by creating value and bringing out the best in my teams. After all, business should be human at its core, and there's always room for light-heartedness along the way.I’m always up for a good conversation—whether you want to share ideas, ask questions, or discuss anything retail-related. The best ideas come from collaboration and curiosity, so let’s connect and see where it takes us.