I drive global consumer companies’ top line and profits and increase market share through effective commercial leadership and impactful marketing strategies. A visionary senior marketing executive with more than 20 years of brand building experience working within leading global FMCG, Consumer and CPG companies. Successfully led multi region teams across EMEA, Asia Pacific, ANZ and LATAM.Specialist expertise at developing brand strategy and brand equity generation, defining, and implementing long-term brand growth plans, digital and social media strategy, product launches and contributing vastly to the development of top brands across Batteries, Lights, Personal Care and Autocare categories. Dynamic and passionate with proven track records in general management, marketing activations, international marketing, and driving sustained growth across vast geographies & cultures. Specialist expertise at effectively managing a P&L across multiple regions, developing, leading & executing strategies, proven ability to drive growth, build new businesses & turnaround organizations, organizational restructuring & change management, international marketing (global & regional) as well as extensive new product launch experience. An empowering and inspiring leader with an open and transparent communication style. Adept at aligning diverse teams to reach a common objective and create a high-performance culture.• Master of Business Administration, Marketing/Marketing Management, Institute of Business Administration, 1998• Bachelor’s Degree, Marketing/Marketing Management, Institute of Business Administration, 1995 - 1997• 17 LTI Awards, 2 Global CEO Awards and Fuel the Future “Fastest Share Growth” Award• Sector Experience: Consumer, CPG, FMCG, Consumer Electronics, Electronics Manufacturing, Personal Care, Autocare• Designations and Target roles: Marketing Director, Marketing VP, CMO, Global Product Marketing Director, Senior Product Director, Strategic Marketing Head, General ManagerUAE Based | Globally Mobile | 20+ Years Experience+971 507 951 943 abbasashah@icloud.com
Listed skills include Brand Management, Marketing Strategy, Competitive Analysis, Marketing, and 34 others.
