At AXYS Connect, our core focus lies in crafting tailored solutions that harness the future of connectivity and security. Our mission is to enhance the UAE's tech landscape by providing top-tier structured cabling and fiber optic solutions, alongside smart home systems, to improve connectivity, security, and convenience for our clients.Axys Connect operates as a Distribution Level organziation with several Systems Integrators working with us in defined fields and specializations of our offerred solutions stack.

In an industry with rising demand for professional solutions, Integral Systems stands out as a premier provider of comprehensive AI and IoT-based technology solutions.Focusing on cost efficiencies, enhanced operational productivity, and optimized energy consumption, we collaborate with leading AI and IoT companies to deliver cutting-edge solutions in Smart Homes and Offices, Smart Buildings, AI-based Smart Surveillance, City-level Industrial IoT (including sensors, gateways, and the application layer), Cloud Computing, and BI-driven Data Analytics.Our IoT technology solutions empower customers to control their homes and offices from any location via a mobile app. We revolutionize existing CCTV systems with AI-based surveillance, adding an AI layer to the video feed that actively monitors, reports, triggers alarms, and provides analytical reports. This upgrade significantly enhances security solutions, offering unparalleled protection and security.In city-wide IoT solutions, Integral Systems serves as a comprehensive source for sensors, gateways, and application platforms. With a PTA LPWaN IoT license, we deliver IoT solutions across various industries using legally approved frequency bands as per PTA’s requirements.

Transformed TWA's commercial operations as Executive Vice President Commercial/Chief Commercial Officer, transitioning from a CEO role at TES. Successfully led a multifaceted portfolio, overseeing the TWA and TES Corporate business units, revitalizing the TES Reseller business unit, and spearheading strategic partnerships for expanded hardware and service offerings via provision of a bouquet of services over and above beyond internet bandwidth. Pioneered Transworld's evolution into a Systems Integrator, crafted tailor-made solutions for clients, and streamlined digital offerings for seamless customer experiences. Achieved remarkable results by swiftly revitalizing three business units, driving them toward sustained growth in just a matter of months.

1. Strategic Leadership and Corporate Governance:Served as the CEO of Transworld Enterprise Services (TES), spearheading the formulation and execution of the company's overarching strategy.Allocated financial resources strategically and assembled a high-performing senior leadership team across diverse business domains.Maintained open and effective communication channels with stakeholders and the Board of Directors, facilitating alignment with organizational objectives.2. Financial Performance and Growth:Achieved remarkable results with a 33% year-over-year revenue growth in FY22, closing at 99% of the targeted customer count.Exceeded expectations by leading the sales team to attain 98% of the budgeted targets for FY22.Pioneered new revenue streams, instrumental in surpassing budgeted targets for FY23.3. Network Expansion and Partnerships:Elevated the network penetration rate and fostered valuable alliances and partnerships to broaden the company's reach.Recognized the pivotal role of IT systems in consumer services and initiated a comprehensive modernization effort, culminating in the implementation of Business Intelligence dashboards.Enabled data-driven decision-making across all business divisions, fostering a culture of informed choices and collaboration.4. Product and Service Innovation:Streamlined pricing and promotional strategies, resulting in heightened product differentiation and market competitiveness.Launched the innovative Transworld TV app, featuring legal content and live TV, accessible on both Android and Apple Stores, diversifying the company's service portfolio.5. Financial Oversight and Efficiency:Enhanced overall profitability through the implementation of stringent financial controls, ensuring the company's financial health and sustainability.6. Marketing Transformation:Overhauled the marketing department and executed nationwide exclusive campaigns, strengthening the company's market presence and brand image.

As the Dty. Chief Executive Officer of Transworld Enterprise Services, I was given a special assignment to take our consumer business to new heights. The B:C business under TES was started as a fifth business unit operating under TWA Commercial. This job was primarily given to me to streamline TES operations, focus on the right expansion plans, improve systems and SOP's and fast pace the network development work across Pakistan and relaunch the brand. We also embarked on team restructuring during this time and focused on the delivery of our corporate goals.

1. Strategic Commercial Leadership:As Chief Commercial Officer at Transworld (An Orascom Company), spearheaded a comprehensive overhaul of the organization's commercial strategy and direction.Led the restructuring of the Commercial Business Division and provided clear guidance for the company's sales direction.2. Revenue Growth and Market Leadership:Crafted a new vision and strategy resulting in consistent double-digit revenue growth, effectively doubling company revenue within four years.Positioned Transworld as the fastest-growing telecom operator in Pakistan.3. Diversification and Expansion:Facilitated the establishment of Transworld Home, now a leading ISP in Pakistan, through increased revenue at TWA, enabling diversification into the B2C business segment.Based on enhanced revenues played a pivotal role in securing the SEA-ME-WE 5 submarine cable for Pakistan under the TWA flag, enhancing the country's connectivity.5. IT Transformation and Cost Savings:Undertook a significant IT transformation initiative, achieved multi-million US$ savings in both CAPEX and OPEX for TWA.Laid the foundation for a comprehensive revamp of the IT organization, aligning it with corporate objectives.6. Business Unit Reorganization:Reorganized the Commercial Division into four distinct business units and established TES as a fifth unit, driving a more focused approach.7. Value-Centric Approach:Pioneered a value-centric approach, tailoring bespoke solutions for customers, positioning the organization as a trusted advisor.8. Customer Relations and Growth:Maintained and enhanced CxO level relationships with key customers, facilitating mutual growth for both the organizations.9. Leadership and Mentorship:Demonstrated strong leadership by coaching, guiding, and mentoring team members, harnessing their strengths to realize their full potential.Provided unwavering support, encouragement, and facilitation to foster a collaborative and high-performing team.

As the Head of the Government Sector at Microsoft, I led the charge in driving sustained business performance and execution within the Public Sector domain in Pakistan. My primary responsibilities included cultivating high-level engagements and driving sales with various governmental entities, including provincial governments, the federal government, and all three branches of the Armed Forces (Pakistan Army, Pakistan Air Force, and Pakistan Navy).In my capacity as the Government Sector Lead, I made substantial contributions by providing strategic direction, formulating key strategies, and offering leadership across all facets of the Public Sector Business. I closely collaborated with the regional team based in Dubai, ensuring seamless coordination and alignment with our broader objectives.Moreover, I played an instrumental role in shaping Microsoft's Citizenship strategy as I held the accountability for Public Sector-specific Citizenship engagements, which involved maintaining crucial connections with government officials to influence IT policy at both federal and provincial levels. My efforts contributed to shaping and maintaining the IT policy landscape in Pakistan.A pivotal aspect of my role was achieving budgetary targets and securing high-impact deals for Microsoft. Notably, I successfully implemented several key IT initiatives for the Government of Punjab, culminating in the establishment of a "Strategic Partnership Agreement" between the Government of Punjab and Microsoft.My commitment to Microsoft's Citizenship initiatives allowed me to contribute positively to Pakistan's welfare. During the devastating floods of 2010, Microsoft emerged as the largest multinational donor in Pakistan. As part of our team's dedication, we internally organized the necessary funds within Microsoft to support disaster relief efforts. To this day, I am recognized as a trusted advisor by my clients, who continue to seek my insights and guidance for their IT projects.

As the Head of the Communication Sector at Microsoft in Pakistan, I spearheaded corporate sales by fostering executive-level relationships with all major telecom operators in the country. My role encompassed a wide spectrum of responsibilities, including Enterprise Agreement management, True-up negotiations, IT organization relationship management, strategic positioning of communication sector solutions, product launches, marketing initiatives, deployment strategies, and competitive landscape analysis. Additionally, I held oversight of Microsoft's hosting business operations in Pakistan, with a significant focus on contract negotiations and purchase transactions.Some key achievements are highlighted below:Exceeded Budget and Forecast Accuracy: In FY10, I surpassed the budgeted targets by an impressive 64%, achieving best-in-class performance in forecast accuracy and pipeline management. Exceptional Revenue Growth: In 2009, I orchestrated a remarkable feat by doubling revenue in the Communication sector, exceeding the targeted goals by a solid 220%. Product Portfolio Expansion: Through effective product launches and innovative marketing campaigns, I played a pivotal role in introducing seven new Microsoft products to the market. These initiatives resulted in an impressive $2.0 million in annual sales and hosting revenues, creating sustained growth opportunities.Infrastructure Optimization: I elevated the IT infrastructure of leading telecom operators to new heights, driving new business acquisition and increasing Microsoft and partner services revenues by an outstanding 200%. Enterprise Agreement Success: I achieved a 100% Enterprise Agreement renewal recapture rate for Enterprise Agreements across all telecom accounts in Pakistan. Strategic Partnerships: I facilitated a joint marketing initiative with customers and leading handset manufacturer Nokia for "Mail for Exchange," creating mutually beneficial partnerships that expanded our market reach.

Responsible for Key account management in leading telecom operators in the country via introducing new products and leveraging the equipment on ground to develop a win-win for both organizations Selected Accomplishments:Able to recover US$7.5M as stuck up A/R for several years due to improved project management and customer relationship Closed new accounts as the lead of business development team, including a $1.5M win with Pakistan Telecom.Earned valued recommendations from customer top level executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

I advanced through a series of promotions reaching the top position in the Business Unit within two years. As (D)GM, I was responsible for management of all key departments of sales, marketing, and services and for Siemens mobile devices reporting to Regional HQ in Dubai.Selected Accomplishments:Achieved US$85M in sales in one year making Siemens Mobile the 3rd largest GSM handset brand in PakistanAssumed a lead role in team meetings due to strengths in presentation and negotiation skills,Helped close major deals via adding new distributors for Siemens Mobile across Pakistan.Established a complete channel across Pakistan for Siemens mobile devices by appointing distributors; this channel still exists for a leading mobile handset distributor in Pakistan.Generated campaign response-rates up to 4 times the industry average.Awarded the highest turnover business unit in Siemens Pakistan for financial year 2004.

As my first job immediately after competing my MBA, I was responsible for the sale of EWSD Exchanges to the telecom operators in Indonesia, India, and Pakistan.We were successful in entering the Indian market for the first time with Siemens EWSD with Department of Telecommunications - India.I was responsible to manage the shipments reaching the local Siemens factories in Haripur (Pakistan) to locally produce the EWSD exchanges. This experience taught me a lot regarding Supply Chain, large scale production, managing shipment timelines and experience in JIT factory operations.Siemens had a 90% market share with the incumbent Pakistan telecommunications Company Limited. EWSD exchanges were a major part of the revenue for Siemens Pakistan.Based on solid performance I was given an opportunity to transfer to Pakistan to lead a business unit, something which I did a few years later.