Optera focuses on products and services that make digital tools accessible and sustainable with an empahsis on Environmental Sustainability Goals. With a significant presence in the energy transformation space, it concentrates on the EU and MENA regions for building energy communities, digital twins, holograms and energy campus management, as well as the Sky Electric Smart Battery platform. Optera has won several awards, including The Nelson Mandela-Graca Machel Award and the PASHA Award. Its products and services have been utilized by companies such as Coca-Cola, Masan, ICI, The World Bank, Nestlé, UNDP, and JICA. Optera’s specialization in gamification and transmedia has enabled it to develop cutting-edge services for these entities. Optera's work on the Jinnah Hologram won the Nelson-Mandela Graca Machael Award and the PASHA award for Innovation for Holo-Ads. Their transmedia work on Plastics Recycling and campaigns using choice architecture on child abuse have been featured in various outlets such as UNDP DAP.Optera's collaboration with the World Bank received special appreciation from the Senior Advisor to the President of the United States, and their work has been featured in the Louvre. Additionally, its projects have been highlighted in several trade magazines and research publications, including UNDP DAP. It is currently advising the Prime Minister's office on Green Energy transition.