Directed launch of front-end banking product model, generating over $50M in new consumer loan growth and $94M deposit portfolio. Oversaw six product marketing campaigns gaining ROI of 120%.Piloted seasonal campaign resulting in $2M in revenue, $13M in loans, and increased online banking usage.Supported rebranding of online and mobile banking providing bank customers with the ability to complete fast, secure, transactions (e.g., p2p, single security code, mobile deposits, and payments) as well as balance inquiries via mobile devicesIncreased customer retention by 23% via implementation of financial assessment, product benefit education, usage stimulation, business development, and ROI channel mix.Developed an educational program that drove successful implementation of transformational goals ensuring both distribution channel support and KPI lift.

Collaborated with team to acquire robust business deposit growth resulting 175%+ of revenue goal.Future focused, foresees gaps, trends and influences direction across a specialized area of the Region and Market.Pioneered new customer service methodology with heightened attributes to provide exceptional experiences compelling enough to increase business. Composite score of 85.0% versus target (70.1%).Built resourceful weekly dashboard to measure progress in key metrics and sales pipeline.Streamlined ad hoc communications for 215+ employees through the integration of creative and engaging infographic designs adopted bank-wide, optimizing information transfer to all employees.Provided guidance on the approach of how to “Build a Better Bank” by implementing a redesigned sales process and prospect transition strategy which later markedly increased teamwork, new business, and client retention. Assembled a team of 16 and supported teammates within the footprint to be proficient by maximizing their talent.Elected Ambassador for 2011 South Carolina First Bank integration in implementing positive change, streamlining daily banking operations, and rebranding acquisition.Consistently led metrics in the marketplace; four-time recipient of the CEO Leadership Star Award.