• Member of Wafacash Ex Co • In charge of setting the strategy plan • Manage a team of 8 people • Set the marketing strategy for a wide range of products • Analyse the competition land • Set partnerships with startup • Implement the innovation program

• Lead the development of CFC marketing programme and lead its implementation, collaborating with communication team and others across the business to ensure an integrated approach.• Build and maintain strong relationships with key internal stakeholders to ensure effective and timely execution of marketing communication activities.• Run effective and measurable marketing activities that deliver CFC's key messages to relevant audiences and meet specific business objectives. • Manage the design and production of marketing collateral including reports, brochures, fliers, video content, GIFs etc.• Work closely with colleagues to develop and deliver creative solutions for projects, reports and other marketing-related activities.• Responsibility for brand management and its consistent presentation across the organisation and across all channels.• Management of CFC website, ensuring content is relevant, current and consistent and that the CMS is fully functional and properly supported.• Draft and develop marketing materials for internal stakeholders• Work closely with the Communication Manager to contribute to and support the development and implementation of the corporate social media strategy across all appropriate channels, ensuring consistency of brand and accuracy of message.• Supports the organisation’s goals and values.Results: Launch of *The new website & Application *The Business Club *The CFC Expat Center

RESEARCH: Responsible for both primary and secondary research. Areas of emphasis include: -Market, economic & industry analysis/reporting -Competitive analysis and reporting -Industry trends analysis and reporting -Consumer trends analysis, reporting and recommendations -Marketing program analysis (ROI, results, etc.) -Product research -Dealer segmentation -Pricing analysis -Contact and negotiation with market research companies: IPSOS, IWSR, AC Nielsen,Canadean, Média Market.... REPORTING: -Compiles and delivers business intelligence reports to end users on a regular basis ACHIEVEMENTS "Picture of Success".A Strategic tool based on a deep channel segmentation which allows to execute and evaluate marketing targeted actions. "Update of Products&Clients Database" "Brand performance dashboard per channel" "Retail Panel" "Monitoring System" "Label test" SOURCING: Responsible for identifying and sourcing products regarding the company strategy -Search, select and manage international Foods & Drinks manufacturers partners -Study business opportunity to launch new product with international and national food, drinks suppliers -Provide and present market insights to suppliers, Brand managers,Directors -Set up value chains products -Set a sourcing strategy -Negotiate with suppliers,prices,quantities -Gather documentation for registering new product -Participate to international trade shows: Alimentaria 2014, TFWA World Exhibition & Conference 2014/2015, Fancy Food Show 2016 -Organize and accompany suppliers during their visits in Morocco. (including trade visits) ACHIEVEMENTS Introduction of a new value syrup "Sirrou",new products: Heindricks,Clan Mac Gregor,Gentleman Jack, Jack Daniel's Honey,ABK6 Honey, Crystal Head Vodka, Armand de Brignac Introduction of an Energy Drink (Black Energy),Mineral Water (Solan de Cabras) OTHERS -Train Ebertec Team on HR ACCESS -Set Marketing Process

Provide service consultancy to morrocan and international companies in setting and implementing their marketing, communication and commercial strategies: Tourism, IT, Health,public, industry , communication sectors Analyse different markets and provide reports Identification of sectors & clients with high potential Canvassing potentiel clients Analysis of the client needsSetting the offer for the clientExplore new strategic partnershipsNegociate with providers Develop a large networkIdentify and apply to call for tenders set a deep Business System intelligenceManage Communication & Research agencies Launch web sites (positionning, content , ....) Develop corporate video Set up corporate presentationsRecruit senior consultantsExamples of achievements: Development of a new brand and website for CRR : www.crr.ma Development of corporate movie& Presentation for FlexiRessorts

Supported and advised most important manufacturers in Home appliances and Consumer Electronics sectors in Morocco, Algeria and Tunisia through regular presentations and face to face meetings. Managed a portfolio of 10 most important players in the market. ( i.e : Samsung, LG, Fagor, Siera, Nespresso, Arcelik Beko, Sharp) Recruited, coached and animated a team of marketing analysts Dealed in different multicultural contexts (Maghreb, Korea, Europe) Launched new panels: Small Domestic Appliances in Morocco, Major Domestic appliances and Consumer Electronics in Algeria and Tunisia Trained staff to use CRM systemManaged Relation with media : Press Releases,....

Managed IT and CE panels: laptops, desktops, monitors, printers, PTV, DVD, AHS Recruited new clients Provided analysis and recommendations for clients Convinced most important retailers to participate to the panels Set up presentations and analysis for retailers

Very aware about the strengths of Morocco as a rich cultural and natural destination, I'm following very closely the sector of tourism and provide analysis and interventions to various audiences.My objective is to provide deep analysis of tourism sector and tools to set strategies to develop tourism products.

Managed a team of product managers ( 8 persons)Generated strategies and action plans for promoting Morocco tourism products: golf, cultural, beach and rural tourism Coordinated “Product club” which included tourism professionals ( travel agencies, Airlines companies, Hospitality companies, ....) in order to promote Morocco brand and citiesLaunched and analysed market research studies ( awareness study, pre/post test) Presented MRE StrategyLaunched the new website Contributed to growth of tourism arrivals by 9% and receipts by 6% between 2005-2007

Launched specialized line for corporate marketSet up a monitoring toolManaged Roaming offerLaunched the first VOIP solution in MoroccoManaged Wanadoo Brand Launched promotions for acquiring clients

Played a key role in creating Enterprise departmentRedefinition of the target through sectorial approachTrained field forceSet up and launched B to B communication actions: Brochures, Show room, professionalexhibitions, specialized media

Defined the offer, targets Launched different sub segments : MédiJahiz Fun, MédiJahiz Amis et famille, MédiJahiz Duo and recharges 50, 20 DH Launched promotions Set evaluation of different actions