Abbas Msefer عباس مسفر Email & Phone Number

Casablanca-Settat, Morocco

Casablanca Et Périphérie

• Member of Wafacash Ex Co
• In charge of setting the strategy plan
• Manage a team of 8 people
• Set the marketing strategy for a wide range of products
• Analyse the competition land
• Set partnerships with startup

Casablanca, Grand Casablanca, Morocco

• Lead the development of CFC marketing programme and lead its implementation, collaborating with communication team and others across the business to ensure an integrated approach.
• Build and maintain strong relationships with key internal stakeholders to ensure effective and timely execution of marketing communication activities.
• Run effective and measurable marketing activities that deliver CFC's key messages to relevant audiences and meet specific business objectives.
• Manage the design and production of marketing collateral including reports, brochures, fliers, video content, GIFs etc.
• Work closely with colleagues to develop and deliver creative solutions for projects, reports and other marketing-related activities.
• Responsibility for brand management and its consistent presentation across the organisation and across all channels.

Casablanca

RESEARCH: Responsible for both primary and secondary research. Areas of emphasis include: -Market, economic & industry analysis/reporting -Competitive analysis and reporting -Industry trends analysis and reporting -Consumer trends analysis, reporting and recommendations -Marketing program analysis (ROI, results, etc.) -Product research -Dealer segmentation.

Casablanca-Maroc

Provide service consultancy to morrocan and international companies in setting and implementing their marketing, communication and commercial strategies: Tourism, IT, Health,public, industry, communication sectors Analyse different markets and provide reports Identification of sectors & clients with high potential Canvassing potentiel clients Analysis of.

Casablanca- Morocco

Supported and advised most important manufacturers in Home appliances and Consumer Electronics sectors in Morocco, Algeria and Tunisia through regular presentations and face to face meetings. Managed a portfolio of 10 most important players in the market. ( i.e: Samsung, LG, Fagor, Siera, Nespresso, Arcelik Beko, Sharp) Recruited, coached and animated a.

Casablanca-Morocco

Managed IT and CE panels: laptops, desktops, monitors, printers, PTV, DVD, AHS Recruited new clients Provided analysis and recommendations for clients Convinced most important retailers to participate to the panels Set up presentations and analysis for retailers

Casablanca-Maroc

Very aware about the strengths of Morocco as a rich cultural and natural destination, I'm following very closely the sector of tourism and provide analysis and interventions to various audiences.My objective is to provide deep analysis of tourism sector and tools to set strategies to develop tourism products.

Rabat-Morocco

Managed a team of product managers ( 8 persons)Generated strategies and action plans for promoting Morocco tourism products: golf, cultural, beach and rural tourism Coordinated “Product club” which included tourism professionals ( travel agencies, Airlines companies, Hospitality companies,....) in order to promote Morocco brand and citiesLaunched and.

Casablanca-Morocco

Launched specialized line for corporate marketSet up a monitoring toolManaged Roaming offerLaunched the first VOIP solution in MoroccoManaged Wanadoo Brand Launched promotions for acquiring clients

Casablanca-Morocco

Played a key role in creating Enterprise departmentRedefinition of the target through sectorial approachTrained field forceSet up and launched B to B communication actions: Brochures, Show room, professionalexhibitions, specialized media

Casablanca-Morocco

Defined the offer, targets Launched different sub segments: MédiJahiz Fun, MédiJahiz Amis et famille, MédiJahiz Duo and recharges 50, 20 DH Launched promotions Set evaluation of different actions

Certificat "Taqafiat" Management Des Secteurs Culturels & Créatifs., Management Culturel

Bachelor Of Business Administration (B.B.A.), Marketing/Communication

Activities and Societies: Member of organisation staff : Journées Portes Ouvertes ( JPO) Member of student Board in charge of cultural.

Preparatory Year, Agriculture, General

IAV Website: www.iav.ac.ma

French Baccalaureate Diploma, Biology/Biological Sciences, General

Lycée Paul Valéry Website: www.lyceepaulvalery-ma.org

Brevet, Mathématiques,Histoire,