Responsible for the entire Retail & Food Service spectrum across Canada and the US. Managing a team of 9 Account Managers, whilst also personally managing large Canadian Retailers like Loblaws, Walmart, & Sobeys.

Responsible for the complete Innovation Strategy of the company and was accountable for the Commercial Development of the group. Conducted R&D and created GTM, Sales & Marketing strategies to drive business excellence. Launched a separate Coffee & Vending business to introduce a global market lead to the region.- Commercial Startegy- Category Management- Innovations & NPD's- Market Share analysis- General Manager Vending & Coffee- B2B Trade Marketing- P&L Top-Line & Bottom-Line

Responsible for the complete Business Development and Account Management for the Middle East, African & Indian markets for all verticals for Crane Payment Innovations. Launched CPI into several new markets with their payment machines and their vending machines.- Business Development- Account Management- P&L and Customer Agreements- B2B Marketing- Category Management- Team Coaching & Management

Responsible to lead and develop the entire Retail & E-Com for the channel. With the entire sales team reporting into me, merged sub-channels and launched several Pepsi Co., NPD’s throughout the retail and E-Com Spectrum. Rediced the dependency on fixed costs in the BDA’s and coached the team to boost sales by implementing various Go-To-Market Strategies.- Strategic Account Management- Category Management- Trade & Consumer Marketing- P&L and Forecasting- Team Development & Management- Market Share analysis- Neilsen- CRM

Responsible in driving the Pepsi Co. brands across the food service spectrum. Through BDA activations and Marketing Investments, was able to convert some of the largest Food-Service brands of the world to Pepsi. Being responsible for the channel’s bottom line; was able to reduce the trade spent, by allocating funds to customers that provided a higher ROI.- Key Account Management- Business Development- B2B & B2C Marketing - GTM Strategies- Planning, Budgeting & Financial Management