Abbey Bratcher Email & Phone Number

Memphis, Tennessee, United States

As a Senior Creative Strategist at Joffa, I am the driving force behind ideating, concepting, producing, and deploying all creative elements that elevate our brand and engage with our audience. Collaborating seamlessly across the organization, I work with direct reports and contractors to deliver compelling assets that support Joffa's marketing efforts.Key Responsibilities:- Creative Ideation & Conceptualization: Lead the charge in generating innovative ideas that align with Joffa's brand voice and overarching marketing strategy.- Production & Deployment: Execute end-to-end creative processes, ensuring seamless production and deployment of assets across various channels.- Social Media Ownership: Take charge of Joffa's social media strategy on all relevant platforms, crafting captivating content that resonates with our audience.- Tech-Savvy Expertise: Showcase proficiency in photography, conceptualization, planning, styling, editing, and prompt delivery of professional-quality photos and creative content.- Leadership Skills: Demonstrate strong leadership abilities, collaborating with third-party vendors and navigating diverse subject matters both in-studio and on location.- Data-Driven Decision-Making: Utilize past performance data to inform creative decisions, ensuring optimal engagement and impact.

Belfast, United Kingdom

Before I was a photographer I wanted to be an illustrator, so it's easy to say photography wasn't my first love, but now I am confident it will be my last. Working as a freelance photographer has connected me to some of the most wonderful people and organizations. I have had the opportunity to photograph events for nonprofit organizations such as Literacy is Key and Girls Inc. Memphis. I have photographed portraits, engagements, and weddings. I have a love for shooting fashion, and I have worked freelance with Memphis Fashion Design Network. I have also covered local events for RSVP Magazine and 4 Memphis Magazine. Also, I have photographed for StyleBlue Print Memphis covering the latest fashion trends with stylists and designers as well as showcasing some of the most influential women in Memphis.

Memphis, Tennessee, United States

Responsible for ideating, concepting, producing, and deploying all creative elements for Wellaco brands. Collaborates across teams to produce all needed assets to support the marketing efforts of Wellaco’s brands in engaging with current and potential customers. Led by an established brand voice and overarching marketing strategy, this person owns the social media strategy for all relevant platforms and develop creative based on cross-team needs and past performance. A Tech-savvy individual who can photograph, conceptualize, plan, style, edit, and deliver professional-quality photos or relevant creative promptly. A leader, able to work with multiple brands, direct reports, third-party vendors, and various subject matters in-studio and on location.

Memphis, Tennessee, United States

Responsible for the pre production and post production of commercial quality product and lifestyle photography to support marketing efforts of Wellaco brands. Maintain and organize digital assets. Collaborates across product development, customer care, and marketing teams to enhance brand standards.

Germantown, Tn

I work as a painting instructor alongside a fantastic team of fun-loving artist where our task is to serve anyone who loves to paint or has never painted a day in their life. We encourage customers to sit back, relax, grab a drink, and paint! Painting With a Twist is about "fun art not fine art" its about providing customers with an experience that inspires them and makes them laugh. As a painting instructor, I not only teach the customer how to paint, but I also entertain them through socializing and good music. One of the more rewarding experiences of my career has been connecting to the public through creating fun art!

Cordova, Tn

Perform the instructional and classroom management processes for teachers who are absent for a day or longer periods of time. Their duties include taking attendance, explaining homework, and maintaining classroom cleanliness.

Belfast, United Kingdom

Communicate with featured artists and the gallery director to ensure exhibitions are executed to meet the goals of the artist and standards of the gallery. Perform as an assistant curator, lead gallery talks to the public, obtain sponsorships and assist in the shipping and handling of art works featured and archived in the gallery. Lastly, organize/digitize documents.

United Kingdom

Ulster University houses students from all over the globe, as an RA it is my role to assist students as they make academic, social, and personal adjustments to University accommodation. I assist in planning and carrying out events for students to participate in, from on-campus sports and recreation events to bus tours around Northern Ireland's famous coastline. Holding a monthly meeting, I monitor and aid the mental health and well being of my residence and if needed provide them with useful tools and information to improve their stay in University accommodation. Lastly, I monitor the health and safety of the housing itself and file maintenance reports as needed.

Belfast, United Kingdom

I thoroughly enjoy my role as a teaching assistant! I lead technical workshops for undergraduate photography students. I teach beginner and advanced workshops in Photoshop, Lightroom, and studio lighting as it corresponds to photography and video production. I have also assisted in alternative processing workshops. Also, I teach students professional practices and business skills and task students with collaboration assignments that challenge the technical and team skills they learn in the classroom. When I am not leading technical workshops, I assist in the development of their conceptual practice and research.

Greater Memphis Area

After collaborating with the Memphis Zoo during my undergraduate career, I was able to work as an intern in the Marketing team to create visual content for their social media platforms. I would complete assignments for upcoming events and leaflets. I would also work on creating daily content that would inform the Memphis community of what was going on at the zoo. I photographed research projects and daily activities of the zookeepers and animals. I documented new construction on the zoo property through video and photography. I would provide video and photography used for Local TV news such as the animal birth announcements. I also worked to create images for silent auction events to raise funding for conservation projects.

Greater Memphis Area

Working as a Summer Camp Darkroom instructor I teach young children between 9-15 an introduction to black and white darkroom photography. Students learn how to use film cameras and roll and develop their film. Students also learn a basic history of photography and learn about different processes that can be achieved in a darkroom. I inform students of artist that I think will inspire them. I also organize small field trips to the local park and zoo to allow students to get out of the classroom and photograph. The students develop their photographs and learn how to use enlargers. Finally, students partake in an exhibition to complete their summer camp experience.

Greater Memphis Area

Assist the community educator by helping students learn how to use their cameras. This role requires me to have an advanced understanding of various camera models as each student brings their camera to class. I also assist students with actively taking photos in organized locations and reinforce the lessons taught by the community educator. Also, I work with the community educator to introduce different types of equipment to students and different exercises the students to do to improve their knowledge and skills in photography.

Greater Memphis Area

Working as a photography intern with Memphis Fashion Week was a thrill! I performed various photography assignments to aid in the marketing and production of Memphis Fashion Week. I also lead photography workshops for the public and local fashion designers.I photographed model auditions and headshots, trunk shows and events, fittings and finished designs in a photography studio. The images created were used for magazine advertisements, event leaflets, the Memphis Fashion Week website, and social media platforms. Lastly, I assisted in lighting and photographing the Memphis fashion shows at Memphis College of Art and Crosstown.

Master Of Fine Arts - Mfa, Photography, Distinction

Activities and Societies: Masters of Fine Art Student Representative

Bachelor Of Fine Arts - Bfa, Photography, Dean'S List 2014-2017, Magna Cum Laude

Activities and Societies: Photo Society MemberReceived a Minor in Art History