· Create brand and operational consistency across a portfolio of over 40 properties / 9,000 units.· Provide onsite field support to meet and maintain property-level occupancy and exposure goals. Measure goals, closing ratios, and ad source performance.· Monitor community leasing with a focus on traffic flow and leasing staff presentation, product and office appearance, curb appeal, mini models, ready product, and more. · Develop, review, and monitor 40 individual property marketing budgets to ensure compliance. · Partner with corporate communications and site teams to identify opportunities and implement public / community initiatives to enhance corporate positioning.· Assist in building and maintaining a positive online reputation, review satisfaction surveys to identify areas of action for property improvement.· Participate in the design, development, and delivery of in-house sales and marketing programs.

• Develop and execute Dunkin’ marketing initiatives across Upstate NY (8 DMAs) to meet and exceed sales and profit targets.• Understand local market conditions and their potential marketing value to protect the current and create new market share.• Incorporate brand strategies into the local brand plans.• Develop and execute local program extensions that supplement national and regional activities.• Lead our local PR and promotional agencies as well as local media to develop and implement local PR, promotional, and media plans.• Analyze sales and program results to evaluate, quantify, and benchmark marketing program • Develop and execute Dunkin’ marketing initiatives across Upstate NY (8 DMAs) to meet and exceed sales comps and traffic growth.• Utilize profit centers and the Dunkin’ brand to develop and implement local charitable efforts, often with third parties, to benefit the wellbeing of our community. • Understand local market conditions and their potential marketing value to protect the current and create new market share. Incorporate brand strategies into the local brand plans.• Lead our local PR and promotional agencies as well as local media to develop and implement local PR, promotional, media plans.• Analyze sales and program results to evaluate, quantify, and benchmark marketing program performance, adjust marketing plans as needed.• Gain franchisee and operational alignment on local marketing programs to ensure participation and success at the store level.• Assist with media planning to construct the most appropriate media plan and execute media buys.• Planning, managing, and administering four local advertising funds ranging from $300k to $1.4m.

Board Member at Parenthood For Me, Inc., a local non-profit organization aimed at providing financial support to families nation-wide who wish to build a family through either adoption or medical intervention.

· Develop, execute, and maintain all sales and marketing efforts for both wholesale and retail divisions of the promotional products drinkware company.· Design marketing materials for acquisition of new along with retention and growth of current customers.· Prepare monthly presentations for sales team on purchasing trends and marketing efforts.· Maintain hundreds of accounts and a dozen vendor relationships.· Coordinate all materials purchasing and production scheduling.

Launched in 2009, The TwïnLine is a family-owned and operated business with 15 full-time and 3 seasonal employees. We focus on a select number of quality drinkware products\and by doing so have the ability to offer competitive prices and multiple decoration techniques with the highest level of service.

Proven success and support provided at EMA in market research development for agency clients, implementation and analysis of data while building recommendations for clients. Well-versed in proposal development, vendor management, and maintaining client relations. Clients included: Cadaret Grant, Caesars Pocono Resorts (Cove Haven Entertainment Resorts), CeaseFire, Domtar, Ferraz Shawmut, General Electric, Kodak, National Fuel, National Stationary, Patient Portal, Policy Research Associates, Primrose, Regus, Remington, Sovena, Transitions

Assistant Account Executive working closely with the President of the company. Duties performed included maintaining client and sales representative relations, vendor research, writing press releases, event planning, media spending, etc. Clients included: Best Volvo of Rochester, NY, Messner Carpets, 13 WHAM TV, The Big Wigs, Oppenheimer Funds, Pella Windows and Doors, Mann's Jewelers, Robbins Laser Site, The Tile Shop, Nu-Look Collision