Abbey Meyer Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York City Metropolitan Area

- Directed social strategy, content creation, and publishing cadence for the @buzzfeedshopping handle on Instagram. Increased average CTR to 9%, and led the account to its two highest traffic months in March and April 2023.- Analyzed large data sets on Looker and used insights to inform strategy for thumbnail design, social copy, content distribution, and publishing cadence.- Wrote and published supplemental commerce articles centered around timely social moments, netting ~32k clicks in the last six months.- Performed A/B testing of different organic and paid campaigns across Instagram and Facebook, tracked performance, and wrote reports used to inform BuzzFeed’s social strategy. - Designed and published over 900 posts in the last six months, yielding nearly 200kclicks on @buzzfeedshopping and an additional 200k clicks on @goodful.- Directed creative strategy and design execution for tentpole sales like Amazon Prime Day. Assets designed for Amazon Big Deals Days in October 2023 increased sales performance and led our team to hit over 90% of our revenue goal.

New York City Metropolitan Area

- Optimized thumbnail graphics and published affiliate content across branded Facebook channels including BuzzFeed, Tasty, Nifty, Goodful, and BuzzFeed Video- Drafted, pitched, and published weekly Instagram stories for BuzzFeed and BuzzFeed Shopping Instagram accounts which drive thousands of clicks to commerce editorial content- Created and published optimized thumbnails for commerce posts to Nifty, Goodful and Tasty brand Instagram channels every week- Collaborated with affiliate merchandise team to schedule promotion of BuzzFeed brand merchandise to Facebook- Monitored performance across branded Facebook and Instagram pages and further developed social strategy for the shopping vertical of the BuzzFeed brand

Madison, Wisconsin Area

- Organized and managed HootSuite account for UW-SJMC branded Twitter, Facebook, Instagram and Linkedin accounts-Consulted a social strategy previously drafted from UW students within the School of Journalism to implement across all social channels, increasing engagement 200% on Twitter within 30 days -Pitched social strategy for a UW-SJMC Instagram to connect with undergraduate and prospective students to increase potential applicants which resulted in increases of over 200 followers across all channels

Greater New York City Area

- Supported the NickRewind team with day-to-day tasks, reporting and insights, and community management-Drafted copy for Nickelodeon branded social media accounts including @SpongebobSquarepants, @teennick, @nickrewind and @tmnt -Developed and pitched social strategy for @SpongebobSquarepants Instagram which was implemented in the Fall of 2019-Managed historical content libraries and archives for various Nickelodeon social channels and assembled insights for deep dives conducted by the brand strategy team

• Worked directly with potential clients to grow the Lyft brand via posts to social media including Twitter, Instagram and Facebook• Organized and oversaw tabling events at several popular spots on campus• Provided in app demonstrations and introductions to possible new users while answering questions regarding app features • Participated in weekly phone meetings with the Lyft corporate team located in California and worked directly under team members of Refuel Media Agency

Bachelor’S Degree, Journalism- Strategic Communications

Activities and Societies: PRSSA Madison, EMMIE Magazine (section editor and Director of Marketing), Moda Magazine(Arts Curator.

High School

Activities and Societies: National Honors Society, Captain of Volleyball team, Students Against Destructive Decisions (SADD), Yearbook.