A business professional with a unique background in psychology and anthropology, from a top tier university - I love understanding human behavior and how it can be used to drive brand success.Right now, I'm all about strategic marketing at Loftie, a consumer electronics start-up in the sleep space. My main focus is on growing a strong customer base and hitting those revenue goals. I enjoy testing out new ways to showcase our offerings, by recognizing how different consumers think, to successfully penetrate new markets. I’ve cultivated and managed 90+ partnerships in the retail, hospitality, corporate and multi-brand spaces. During this time, I’ve had the opportunity to connect with really amazing people in all fields, simultaneously increasing brand awareness, credibility and conversions.Before diving into my career, I spent four years as a student athlete on the Brown Women's Rowing Team. My biggest takeaway from this experience is that effective collaboration also requires personal initiative - understanding my impact within a team environment has shaped my approach to my career. Not to mention, I still love all things sports and appreciate their importance in maintaining a balanced, healthy lifestyle.