Abbey Fredrickson Email & Phone Number

Saint Paul, Mn, Us

This role supports the Thrivent Action Teams program. As a Sr. Marketing Specialist, I help create engagement with our program, develop marketing strategy, and build an effective client experience.Responsibilities:- Leads multichannel national marketing campaigns to increase engagement with Thrivent and Member Benefit program and offerings. - Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing… Show more This role supports the Thrivent Action Teams program. As a Sr. Marketing Specialist, I help create engagement with our program, develop marketing strategy, and build an effective client experience.Responsibilities:- Leads multichannel national marketing campaigns to increase engagement with Thrivent and Member Benefit program and offerings. - Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. - Provides subject matter expertise on Thrivent's brand and how it is brought to life within the Member Benefits space.- Leverages market data and analytics to monitor success of the program/initiatives and to continuously improve upon program results.- Contributes to the development of strategy for building successful and seamless client experiences.- Plans, creates and/or produces content on social networking websites, interactive marketing related media.- Develops trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement- Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Show less

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