Obsessed with human behaviour. Curious about the way we as consumers do things and make decisions. Determined to make consumer research more accessible and more involved in big strategic decisions. Experienced in navigating the space between consumer behaviour and commercial recommendations to help brands grow. Creative. Problem solver. Skilled in the art of simplifying complex concepts.Specialised in identifying human motivations and translating this into relevant, tangible customer needs.Do you want to identify opportunities and new customers needs that you haven’t seen before? Do you want your marketing bucks to be spent as efficiently and effectively as possible?Are you looking for creative solutions to understanding how to engage your consumers and make more sales?Would you like the confidence that your new product will sell better?Are you looking for market research that really gets to the core of your consumers’ behaviours and doesn’t just skim the surface?I can help. With over 18 years’ experience in market research, obsessively exploring how people make decisions and why they do the things they do, I can help you understand your consumers and incorporate that into your marketing and product development.I've worked with many different types of brands and industries over the years, but essentially they all need the same thing: identify opportunities to drive sales in the most efficient and effective way. If you’d like to contact me, you can reach me at abbey@embark-insight.com. And, when I’m not simplifying consumer behaviour, I’m a mum of young children. Foodie. Wine and coffee lover. Discover. Obsessed with travel. Proudly South African. London dweller for 13 years and counting.