Abbey Whitney Email & Phone Number

Overland Park, Ks

Responsible for the planning, development, implementation, and analysis of all marketing objectives for ProPharma Group and its two subsidiary companies PI ARM and Acadeus. Working in collaboration with the individual practice leaders, as well as the Business Development and Operations teams, my team ensures they are each provided additional opportunities for client conversion through lead generation activities and campaigning via traditional marketing as well as engaging in modern marketing approaches such as content marketing.

Overland Park, Ks

Overland Park, Ks

Kansas City, Mo

Responsible for the development, creation, and implementation of nearly all dealership promotions. Offered new and creative concepts and worked with the sales and management staff to track dealership traffic both online and in-store to improve overall results. Placed extra focus on SEO tactics to ensure our dealership was prominently displayed amidst multiple vehicle search criteria. Single-handedly managed all third party vendors for the Superior Lexus North vehicles and ensured all listings and billing issues were addressed in a timely manner.

Lenexa, Ks

Successfully coordinated and managed all strategic marketing planning, implementation, and evaluation for the sales of the Biologix product line. Organized semi-annual reviews of product sales by performance, scheduled marketing campaign performance, and Google Analytics-based website performance. Developed a new customer loyalty program increasing customer loyalty and increasing average order amount per customer by over 39%. Provided detailed market research data for introduction of new products, price-planning, and global lead generation. Performed event planning duties for multiple tradeshows (both domestic and international) and managed marketing follow-up campaigns to event leads. Spearheaded marketing enrichment training sessions for the USA marketing team. Provided occasional website and e-commerce shopping cart customization services. Coordinated the company’s social media introduction; actively updated facebook and twitter pages to achieve fan/follower interaction.Managed a global sales team spanning the USA and China branch offices; held weekly meetings with both teams to monitor and motivate sales performance. Facilitated major international business to business sales, including attendance to international trade exhibitions in Germany, Japan, Singapore, and the USA. Led the sales effort to target major emerging markets such as India, Brazil, and the Middle East. Developed annual sales projections segmented across the 4 target markets, and further segmented by regional sectors. Managed company-wide inventory levels based on historical sales calculations in both our USA and China warehouses. Spearheaded sales enrichment training sessions for the global sales team

Successfully brought a new, patented, clinical diagnostic testing kit to the global market. The TPMT Immunoassay is a testing kit which analyzes the TPMT enzyme in human blood, providing valuable information required for doctors and physicians to prescribe accurate prescription dosing instructions in IBD and Leukemia patients. The demand for this patented technology is overwhelming, even though our kit is still only in the research use phase. The TPMT Immunoassay testing kit has since been licensed by Biomerica Inc. for global sale and is awaiting FDA clearance for patient diagnosis.

Bachelors Of Science In Business Administration, Marketing

Activities and Societies: Marketing Club VP, Habitat for Humanity

High School Diploma

Activities and Societies: National Honor Society