Abbie Deaver's Location
Greater Houston, United States, United States
Abbie Deaver's Contact Details
Abbie Deaver work email
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Abbie Deaver personal email
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Abbie Deaver phone numbers
About Abbie Deaver
I’m passionate about building marketing teams that are seamlessly aligned with sales, customer success, and product to deliver an amazing customer experience. I believe in data and use analysis to drive all marketing decisions to create scalable marketing programs that result in high growth. As a life-long learner, I’m constantly seeking new information whether through a new book, podcast, travel, or meeting new people.
Abbie Deaver's Current Company Details
Abbie Deaver Work Experience Details
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Vp Of MarketingRcreports, Inc.Houston, Tx, Us
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Director Of MarketingRcreports, Inc. Apr 2022 - PresentDenver, Co, Us
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Vp Of MarketingGatewise - Apartments Smart Access Feb 2021 - Apr 2022Houston, Texas, UsWithin 6 months, scaled lead generation from an average of 10 demos requested per month to an average of 60+ demos scheduled per month by utilizing email best practices.Collaborated with all team members to create our brand identity, brand voice, and brand guidelines.Worked with product, support, customer success, and sales to create a product release framework to keep everyone informed of new product updates.Developed the marketing strategy, set marketing goals, and executed through email campaigns, industry association sponsorships, and trade shows.Leverage partnerships with other vendors and industry publications to increase brand awareness.Took ownership of the CRM & marketing automation system (HubSpot) and created SOPs to ensure proper data structure and appropriate upkeep of records.Created new team incentive structures for sales and customer success to better align quotas and commissions with company revenue goals. Consulted with the CEO on team structure, goals, and budget to prepare for a period of high growth.Designed and implemented sales processes to increase close rate & allow for better reporting & data by keeping the sales team focused on high priority deals and ensuring appropriate information is entered into the CRM, either through automation or manually by the sales rep.Managed my own sales pipeline to better understand our customers and the sales process.Evaluated and implemented a new quote tool that allows the team to create quotes faster, with more valuable information about our products to help increase close rates. -
Global Director Of MarketingSmartvault Corporation Jan 2019 - Feb 2021Houston, Texas, UsBuild, lead, and develop the global marketing team responsible for lead generation, content strategy, customer retention and expansion, marketing operations, and product marketing.Built a strong brand in the accounting community that resulted in 95% of organic web traffic coming through branded terms. I achieved this by increasing content creation and consumption through working with key thought leaders in the space and leveraging our fanatic customers to advocate for SmartVault. Built and nurtured strategic external partnerships to increase brand awareness throughout the accounting community while competing against much larger and more well-known competitors. Increased average demos from 30 requests per month to an average of 300 demos booked on the sales team calendar by leveraging our strategic content strategy, implementing a paid strategy to increase awareness in verticals outside of accounting, and creating a customer incentive program to improve our presence on 3rd party review sites (such as Capterra and G2).Scaled our lead gen program to support a rapidly growing sales team by effectively utilizing best practices in SEO, PPC/SEM, content marketing, and nurture strategies. My efforts resulted in consistent 30% growth YoY for 3 years in a row. Coach and mentor a team of high achieving marketing professionals across multiple regions, including internationally, by setting clear OKRs and tracking data driven metrics to stay on target. Lead the go-to-market strategy of a new target vertical, Financial Services, to support our accelerated growth goals by working with sales to define the ICP, identify and execute on thought leadership opportunities, and iterating on messaging and positioning to attract and convert the right buyers.Navigated the team through COVID-19 as we quickly switched to messaging around remote work and business continuity and used that opportunity to expand our reach to new verticals. -
Director Of MarketingSmartvault Corporation Mar 2018 - Jan 2019Houston, Texas, Us•Oversee all marketing activities, including lead gen, product positioning, branding and market strategy•Lead a team of high-performing marketers that focus on customer acquisition, retention, and expansion•Cultivate a strong working relationship between marketing and other departments including, sales, operations, support, services, and development•Collaborate with executive leadership on long-term growth strategies•Implement a culture of ‘test and learn’ to continuously improve campaign performance•Lead an agile marketing team, working in sprints to optimize the performance of the team and remain responsive to company demands
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Marketing Manager, Demand GenerationSmartvault Corporation Sep 2016 - Mar 2018Houston, Texas, UsResponsible for all lead generation activity including webinars, sponsored content, trade shows, advertising, etc.Utilize the agile methodology for marketing to increase efficiency with limited resourcesCreated & implemented a holiday campaign that won 3 Houston AMA Crystal Awards and was selected as one of the top 5 Houston marketing campaigns of 2017 by HiMACreate and optimize all lead nurturing and automated marketing campaigns for each persona and stage of the funnelScale the lead gen programs to support a growing sales teamDevelop the customer marketing and communications strategy to meet the company-wide goals of retention and increased customer profitabilityManage company’s social media presence with an emphasis on brand awareness and lead acquisitionOptimize social media advertising for lead conversionManage the annual lead acquisition budgetConsistently exceed monthly MQL and SQL targetsBuild & maintain relationships with partners and industry thought leaders to increase brand recognition
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Marketing ManagerShr (Sceptre Hospitality Resources) Mar 2014 - Sep 2016Houston, Tx, UsLed the re-branding effort of the company in 2015 from Sceptre Hospitality Resources to SHRCreate the annual marketing plan and marketing budget for the company Oversee all marketing initiatives including email marketing, the company website, marketing collateral, event marketing, social media marketing, advertising, and moreMoved the company to marketing automation and am responsible for all automation efforts within PardotResponsible for Salesforce administrative duties for the entire company and have created new processes that help streamline workflows through the system for various departmentsRegularly converse with senior executives and provide reporting on status of all initiativesLiaison with our in house design team to ensure all creative materials are completed on timeManage third party vendors to ensure marketing pieces are completed in a timely manner and in budgetWork with our sister company, Richfield Hospitality, to oversee the marketing efforts of all Richfield managed hotelsLead the planning team for corporate training and recognition events for up to 100 peopleManage the development and execution of digital marketing services for SHR -
Business CoordinatorShr (Sceptre Hospitality Resources) Jul 2012 - Mar 2014Houston, Tx, Us•Responsible for all reporting of sales activities on a weekly, bi-weekly, and monthly basis•Support the sales team with creation of contracts and proposals •Act as liaison between the sales team and marketing department•Assist the marketing department with the creation of marketing collateral such as case studies, e-mail marketing campaigns, webinars, sales presentations and printed materials•Coordinate company events as needed, including an annual conference for over 130 attendees. Responsibilities include designing and executing all event communications, coordinating special events and dinners, assisting with the annual awards ceremony, acting as on-site contact for the hotel during the event, working with vendors to ensure the best prices as well as ensure all invoicing is correct, complete other tasks as needed.•Salesforce administrator for the organization- setup new users, conduct training and create communications regarding release updates for all associates•Administrative tasks such as calendar management, travel coordination and expense reporting for C-level executives as needed
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Office ManagerReal Estate Solutions Aug 2011 - Jul 2012Real Estate Solutions is one of Denver’s leading residential property management firms that specializes in marketing, leasing and management of single family homes, town homes and condos in the greater Denver area.•Offered the office manager position after four months with the company and was officially promoted after obtaining a Colorado Real Estate License•Continue performing office associate duties while taking on responsibilities of the office manager•Oversee all leasing operations including approving/declining tenant applications, preparing leases, conducting lease signings•Responsible for generating new business by speaking and meeting with new client prospects •Supervise the field agent and provide continued training and support•Maintain good relationships with owners, tenants and vendors through constant communication
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Office AssociateReal Estate Solutions Jan 2011 - Aug 2011Real Estate Solutions is one of Denver’s leading residential property management firms that specializes in marketing, leasing and management of single family homes, town homes and condos in the greater Denver area.•Provide superior customer service to all owners and tenants by responding to all questions and inquiries in a timely and professional manner•Process tenant applications, coordinate work with vendors and owners to ensure properties are rent ready•Gain a working knowledge of the property management software and become an expert in all transactions required on a day-to-day basis•Schedule appointments and showings and communicate with field agent throughout the day
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InternMadison House May 2010 - Aug 2010Boulder, Colorado, Us -
B3 Program Leader/DeveloperUniversity Of Colorado At Boulder May 2008 - May 2010Boulder, Colorado, UsB3 is a unique community of business students, comprised of a group of first-years who live together in the residence halls and a group of upper class mentors who have been through the program. B3 focuses on three areas of development: personal, professional and academic.Major Accomplishments:• Developed the B3 program in order for it to grow from 40 first-year students to 96 first-years and 40 mentors• Contacted senior level management at Northwestern Mutual, Chipotle and AEG Live to coordinate major events for the students including a three week resume and interview skills workshop, a seminar on ethical business practices and a seminar highlighting real-world experiences in the music industry• Took the lead to develop and coordinate the filming and editing of the B3 promotional video• Planned and organized six social events throughout the year• Managed the development of an application and interview process for mentors• Continuous interaction with faculty, staff and students of the Leeds School
Abbie Deaver Skills
Real Estate
Marketing
Management
Interviews
Editing
Property Management
Event Planning
Social Media
Microsoft Office
Customer Service
Salesforce.com
Social Media Marketing
Microsoft Excel
Marketing Strategy
Leadership
Hospitality
Budgets
Online Advertising
Hospitality Management
Hospitality Industry
Abbie Deaver Education Details
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University Of HoustonMaster Of Business Administration - Mba -
University Of Colorado Boulder - Leeds School Of BusinessBsba With Emphasis In Management
Frequently Asked Questions about Abbie Deaver
What company does Abbie Deaver work for?
Abbie Deaver works for Rcreports, Inc.
What is Abbie Deaver's role at the current company?
Abbie Deaver's current role is VP of Marketing.
What is Abbie Deaver's email address?
Abbie Deaver's email address is ab****@****ult.com
What is Abbie Deaver's direct phone number?
Abbie Deaver's direct phone number is +130322*****
What schools did Abbie Deaver attend?
Abbie Deaver attended University Of Houston, University Of Colorado Boulder - Leeds School Of Business.
What skills is Abbie Deaver known for?
Abbie Deaver has skills like Real Estate, Marketing, Management, Interviews, Editing, Property Management, Event Planning, Social Media, Microsoft Office, Customer Service, Salesforce.com, Social Media Marketing.
Who are Abbie Deaver's colleagues?
Abbie Deaver's colleagues are Jessica Lake, Michaela Sadlowski.
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