Proper Good is a fast-growing, personality-filled home and gift brand that was born during the 2020 lockdown. The business started as a passion project from my bedroom floor and has grown year-on-year into the worldwide market.Drawing inspiration from my daily thoughts; conversations with friends; my love for food and drink and the nostalgia of my yearly travel destinations, each print collection I design has a distinctive style and story behind it. I love to experiment with digital design, paintings and mixed media collages to create pieces of art that bring happiness to homes.In 2022 I began to take part in pop ups and markets across the UK, in venues such as the Trafford Centre Boots, and was blown away by the response at each event. From here the brand has seen notable growthin the wholesale market and has since been stocked by the likes of Fenwick, Oliver Bonas, Anthropologie and Wolf & Badger, along with independent stores across the UK, Europe, US, Australia and Canada. The Proper Good team now consists of myself and my two assistants Aimee and Gabs who fulfil all stockist orders from our Manchester studio.Alongside my prints I enjoy collaborating with brands on projects that focus around design, live speaking, content creation, window displays, workshops and more. Proper Good have collaborated with brands such as Adobe, Roland DG, Skinny Dip, Sweaty Betty and Papier and have been featured in editorials from British Vogue, Tatler, World of Interiors and GenLuxe.