Abbie Korman has worked in radio with a career that began as a national sales rep and transitioned into a management position at a leading New York radio station. After 11 years on the selling side, Korman decided to start her own company, Impact Marketing & Promotions, (Impact) to provide entertainment companies and consumer goods products with a better, more integrated way of utilizing radio. By working with radio stations to create unique promotional campaigns and genuine DJ endorsements, Impact has found the way to make radio advertising and audio content more effective and compelling-- creating content that listeners stay tuned-in to. As audio content delivery options are changing, Impact is staying at the forefront to maximize the new audio universe. Specialties: Impact specializes in radio promotions, DJ endorsement (DJ Influencer TM) campaigns in English and Spanish, radio ad production including casting and script-writing, TV Affiliate promotions, online sweepstakes and contests.