Abbie Lench
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Abbie Lench Email & Phone Number

Head of National Delivery at LTA
Location: Chertsey, England, United Kingdom 9 work roles 2 schools
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Current company
LTA
Role
Head of National Delivery
Location
Chertsey, England, United Kingdom
Company size

Who is Abbie Lench? Overview

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Abbie Lench is listed as Head of National Delivery at LTA, a with 3 employees, based in Chertsey, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Abbie Lench.

Abbie Lench previously worked as Head of Clubs | Parks | Counties & Volunteering at Lta and Head of Club Support at England Golf (English Golf Union Ltd). Abbie Lench holds Sport England National Managers Programme from Cranfield University - Cranfield School Of Management.

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LTA

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Profile bio

About Abbie Lench

As Head of National Delivery at LTA, I drive the successful execution of our national strategy and B2B initiatives, notably LTA venue registration for tennis venues. My responsibilities encompass crafting and deploying tailored support packages benefiting over 15,000 tennis organisations and supporting 25,000 volunteers. Additionally, I lead on the strategic engagement of 38 County and Island Associations, fostering cohesive collaborations within the tennis community.My academic background includes a BSc in Tennis Coaching Management from Northumbria University and completion of the Sport England Delivery Directors Programme at Cranfield University. With over fifteen years of experience in leadership roles at LTA and England Golf, I consistently deliver exceptional client services. Noteworthy achievements span spearheading innovative projects to engage new participants, designing a robust model for national facilities planning, and implementing a County Governance Framework and associated funding model.With over 25 years of experience in this field, I bring to the table expertise in change management, results delivery, and strategic leadership. My overarching goal revolves around catalysing growth, fostering innovation, and cultivating a culture of inclusivity within the tennis sector, ensuring a positive experience for all participants.

Listed skills include Sports, Sports Management, Coaching, Event Management, and 15 others.

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Abbie Lench's current company

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LTA
Lta
Head of National Delivery
Chertsey, GB
Employees
3
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9 roles

Abbie Lench work experience

A career timeline built from the work history available for this profile.

Head Of National Delivery

Lta

Chertsey, Gb

Head Of National Delivery

Current
Lta

London, England, United Kingdom

Jun 2023 - Present

Head Of Clubs | Parks | Counties & Volunteering

Lta

London, England, United Kingdom

In my previous role as Head of Clubs | Parks | Counties & Volunteering, my major responsibilities included:Enabling successful implementation of the national club, county, and volunteer portfolio, as well as LTA venue registration, B2B collaborations, and suppliers' programme, designing and deploying engagement programme for c.10K tennis organizations and c.25K volunteers, developing regional workforce and delivering support through a venue toolkit, education, and online / Omnichannel communications, directing stakeholder engagements for 38 County and Island Associations while managing strategic aligned plans, governance practices, and associated funding model processes, overseeing all tasks of the central team while securing my position in senior leadership team, implementing a governance framework for member organisations aligned to the UK Sports Governance Code.Highlights of my contributions include:► Improved commercial opportunities and achieved B2B / B2C strategic partnerships by performing liaisons for brand marketing and membership engagement team.► Ensured effective management and allocation of all resources for teams across UK within the budget of £1.5M.► Exceeded B2B membership by three times more than before within a year.

Mar 2019 - Jun 2023

Head Of Club Support

National

In my previous role as Head of Club Support, my major duties included:Overseeing all aspects of club portfolio processes, such as memberships, handicap, and course rating to deliver top-notch client services, spearheading new golfer engagement project in compliance with World Handicap System 2020 standards to maintain relevance and offering values for golfing community, designing a demand and supply model to initiate strategic development and execution of national facilities plan aimed at golf specific insight and participant segmentation, managing a team of eight staff members and managing the national budget.My top achievements within this role include:► Built and strengthened relations with stakeholders, such as R&A, Professional Golfers Association, Golf Foundation, 35 County Unions and Associations, Sport England, and wider industry associates.► Established effective national network to engage industry stakeholders on set objectives.

Mar 2015 - Feb 2019

Club And County Lead

Lta

London, England, United Kingdom

Led the club membership and support services strand of the overall LTA business wide strategy, including the development and launch of IT management tools for venue operations, project management of nationally coordinated marketing campaigns, engagement and influence of key stakeholders such as 38 County Associations, a National Development Team, and Sport England, and overseeing budget allocation across five regional teams.

Jun 2013 - Feb 2015

Programme Manager

Lta

London, England, United Kingdom

Led the creation and execution of strategic projects within the participation strategy, encompassing local authority partnerships, mass participation events, and online club/volunteer management tools. Developed and implemented a comprehensive membership strategy, integrating the website, online secure area, quarterly magazine, and digital media platforms to support venues, coaches, and volunteers. Pioneered innovative programs aimed at increasing participation among under-represented groups, including women and girls, lower socio-economic, and ethnically diverse communities.

May 2010 - May 2013

Tennis Development Manager

Lta

Buckinghamshire, England, United Kingdom

Managing tennis development in Buckinghamshire through supporting 64 affiliated tennis venues and their key personnel by developing their skills/knowledge, improving the tennis experience and increasing participation/talent ID.

Jul 2008 - May 2013

General Manager

Letchworth, England, United Kingdom

Managed all operational aspects of the center, encompassing tennis, squash, badminton, and gym facilities, ensuring efficient day-to-day operations including membership, finances, safety, maintenance, coaching, pro shop, and bar management. Collaborated with governing bodies like Sport England, Lawn Tennis Association, and Letchworth Garden City Heritage Foundation to enhance participation, secure funding, and monitor development strategy.

Apr 2004 - Jun 2008

Tennis Manager

Basingstoke, England, United Kingdom

Managed the planning, organisation and coordination of the entire tennis programme, including all tennis events, fixtures and weekend tennis breaks; membership base c.2500.

Apr 1998 - Mar 2004
2 education records

Abbie Lench education

Bsc Tennis Coaching Management, Life Sciences

Advanced Diploma in Coaching Management achieved as part of the LTA Master Club Coach Award (Level 5)

FAQ

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What company does Abbie Lench work for?

Abbie Lench works for LTA.

What is Abbie Lench's role at LTA?

Abbie Lench is listed as Head of National Delivery at LTA.

Where is Abbie Lench based?

Abbie Lench is based in Chertsey, England, United Kingdom while working with LTA.

What companies has Abbie Lench worked for?

Abbie Lench has worked for Lta, England Golf (English Golf Union Ltd), Letchworth Sports And Tennis Club Limited, and Q Hotel.

How can I contact Abbie Lench?

You can use AeroLeads to view verified contact signals for Abbie Lench at LTA, including work email, phone, and LinkedIn data when available.

What schools did Abbie Lench attend?

Abbie Lench holds Sport England National Managers Programme from Cranfield University - Cranfield School Of Management.

What skills is Abbie Lench known for?

Abbie Lench is listed with skills including Sports, Sports Management, Coaching, Event Management, Tennis, Sports Marketing, Management, and Sponsorship.

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