Data Science Consultant at Datacove with a background in behavioural research, working to deliver accessible ‘data stories’ across diverse industries - from law firms and finance, to charities, high-end fashion companies and more. Econometric Models: Bronze Award Winners 2024. Econometric / Media Mixed Modelling to enhance sales, donations and brand awareness. PPC, attribution & uplift studies. Marketing Analytics: Trend analyses and campaign effectiveness to create you a proactive rather than reactive approach.Customer Analysis: Providing insight into customer databases using classification and ranking to advise accurate strategies. Automation: Streamlining manual workflows and reporting from Excel, HTML or PDFs into efficient processes. Visualisation: Using tools such as Looker Studio, and bespoke wireframe and dashboard solutions in R Shiny to create hands-on actionable business insights. Customer Surveys: Employing thematic and factor qualitative analyses to unearth real behaviours. Systems Integration: Automating your data using API solutions to stay seamless.Consultancy: Experienced project manager, data strategist and client liaison, polishing your project from start to finish.Customer Analytics | Task Automation | Data Visualisation | Marketing Analytics and Optimisation | Programming Courses and Mentoring | Machine Learning | Dashboard and Report Automation | Shiny Apps