Abbie Johnson Email & Phone Number

Responsible for the end-to-end delivery of Nectar marketing campaigns to drive participation/transactions with partners and Nectar program engagement. Managing activations across Nectar360 owned channels such as email, Nectar app offer stream, app notifications, Paid Media/Display Ads and nectar.co.uk.• Co-manager of the Nectar Research department, governing CSAT, VOC and AD-HOC survey deployment to customers. Managing the reward scheme for customer engagement and Nectar points issuance.• Managing the end-to-end delivery of Nectar campaigns and promotions from receiving the brief to deploying to the end customer.• Building and publishing Nectar offers sent to our full base audience of 18million customers, ensuring quality checks are completed as standard. Analyzing the results to inform and shape business practice.• Briefing our offshore and onshore teams to ensure a seamless campaigns process. • Collaborating with all teams to ensure alignment.

London, United Kingdom

Working across the Wallis and Evans brands, specializing in CRM and email marketing. Additionally, working on projects to understand and gain insight into social media management.During my placement year at the Arcadia group, I have undertaken numerous projects that have allowed me to explore different areas within digital marketing including email marketing, CRM, social media, and display advertising. I have attained a strong understanding of eCRM strategies, segmentation, loyalty and customer lifecycle marketing. Responsible for:- BAU email builds using HTML coding manipulation and editing- Preparing weekly reports using Google Analytics and using the data to interpret trends- Assisting in A/B testing methods to inform business practice- Segmenting audiences into active, inactive, high propensity, lapsed and VIP customers- Creating in-app push notifications to drive sales- Working with external agencies (e.g. Exponea, Dressipi, Capita, Cheetah Digital, Leanplum) to ensure a coherent and cohesive marketing strategy on all platforms