Abbie Jo Wiley, Wset Ii Email and Phone Number

• 2020 District Manager of the Year• Managed a 13 million-dollar territory that spanned over 2,000 square miles including on-premise,independent and retail accounts facilitating a sales increase of more than $200,000• Created a 30-page training manual for Empire Distributors incorporating Gallo training standards and procedures• Initiated development of sales program within the University of Tennessee College of Communications to facilitate recruitment efforts on behalf of… Show more • 2020 District Manager of the Year• Managed a 13 million-dollar territory that spanned over 2,000 square miles including on-premise,independent and retail accounts facilitating a sales increase of more than $200,000• Created a 30-page training manual for Empire Distributors incorporating Gallo training standards and procedures• Initiated development of sales program within the University of Tennessee College of Communications to facilitate recruitment efforts on behalf of the winery• Formed key relationships with senior management at Empire including introducing and applying OneNote as the new communication system which increased efficiency and interaction between upper management and sales division• Worked consistently with multiple suppliers to develop sales initiatives and incentives for the retail division• Formed sales incentives and competition for my team that facilitated a minimum 80% success on monthly sales goals • Became a strategic partner for Empire Key Account Managers to access the market and gain insight to trends, opportunities and pricing discrepancies Show less

• Assist with the development and execution of marketing and public relations strategies to support brand awareness, market saturation and ultimately, sales goals• Generate and maintain localized media contact lists, draft press releases and create content on behalf of agency and clients• Identify social media and marketing trends, curate content and track engagement for agency and clients• Contribute toward new business pitches and participate in client meetings as needed•… Show more • Assist with the development and execution of marketing and public relations strategies to support brand awareness, market saturation and ultimately, sales goals• Generate and maintain localized media contact lists, draft press releases and create content on behalf of agency and clients• Identify social media and marketing trends, curate content and track engagement for agency and clients• Contribute toward new business pitches and participate in client meetings as needed• Support account management team with additional tasks as needed Show less

• Generated video content for social media outlets to digitally engage visitors• Periscoped press conferences and other events held at the zoo while engaging in conversations with viewers• Assisted in rebranding Zoo Knoxville by creating conservation stories that branded the zoo’s internal mission

• Showing potential students all the opportunities within the College of Communications and gave tours.• Informing Communications students of potential Study Abroad Opportunities.• Work closely with professors and administration organizing Communications events.• Advocating for the College of Communications to the university as a whole.• Running campus events for students and College of Communications alumni.

• Worked with athletic director during home events setting up press box, media rooms, stat distribution, score table, website updates• Wrote press releases and summaries for over 30 games• Served as communicator between UT and media outlets such as SEC Network & ESPN• Managed 2 different social media accounts

• Developed creative ideas for attraction strategies• Created website details and web pages using Wordpress• Maintained website and updates on a weekly basis

• Increased Twitter followers by 107, impressions by 113.1 thousand, and mentions by 114, through 121 tweets• Co-planned “ Rivalry Thursday” marketing campaign to gain revenue and social media base; produced two informative press releases• Created and maintained customer database for sales team with 486 clients• Created a social media connection between employees for company updates• Created two marketing email campaigns and budgeted holiday specials within

• Generated multiple press releases• Developed 3 campaigns and 4 websites for clients• Managed and organized 5 company databases• Updated and handled weekly blog site

• Provided for the care, safety, and nutrition of 9th grade girls• Demonstrated ability to handle emergency situations• Determined and implemented a wide range of activities• Informed parents of child's activity and developed communications skills during unfamiliar situations