We understand the daily challenges of generating more leads, the relentless pursuit of higher-quality prospects, and the effort required to convert those leads into sales. We also recognize the pressures and pitfalls that come with managing brands, as well as the operational challenges that can hold back growth. Leveraging our in-depth understanding of what it takes to succeed in the home services industry, we provide services to meet you where you are with your marketing and operations needs and work to scale up carefully and consistently. We build a clear path forward to significant growth always with our eye on the long term success ensuring that the marketing matches the capacity and we scale up the processes for consistent, sustainable growth. We work with home services businesses to navigate challenges and achieve unprecedented growth and profitability.www.traderiseadvisors.com

I specialize in growing home services brands looking to scale from regional to national. My responsibilities include building and executing growth strategies and managing a team driven to produce positive results for our clients. My focus is on ensuring consistent annual revenue increases for my clients. Through close collaboration with C-suite executives, I navigate growth challenges with roots in both external and internal factors. By analyzing sales processes and understanding the drivers behind key performance metrics, I unlock hidden growth potential and turn challenges into opportunities. I am committed to the long-term success of my team and champion the Quinstreet/Modernize platform to revolutionize the home services sector.

As Co-Founder of Harper Beck, my role centered on collaborating with both local and national clients to design and execute a broad spectrum of marketing campaigns. My approach was hands-on and holistic, focusing on identifying growth opportunities and creating strategies to capture them. Here's how I made a difference:- Revolutionized digital footprints for over 50 businesses, from nimble startups to seasoned players, with tailor-made strategies that amplified their market presence.- Led a diverse and distributed team of 10—including designers, developers, and ad experts—to foster a culture of innovation and collective success.- Boosted leads for clients by up to 300%, using a mix of data analytics and deep customer insights to craft compelling narratives and lead generation campaigns.- Drove campaign excellence by marrying comprehensive market and audience analysis with ongoing optimization, ensuring ROI and effectiveness.

Developed and executed marketing plans, established branding, and fostered relationships with federal agencies, electric utilities, and businesses growing the org by 300% in the first year on a shoestring budget.Achievements• Recognized as Employee of the Month• Successfully launched and produced six national annual industry events, each attracting 75-200 attendees• Increased nationwide membership from 300 to 1,200 cybersecurity professionals in the electric sector, increase of 300% yoySkills• Developed and executed marketing plans, established branding, and fostered relationships with federal agencies, electric utilities, and businesses• Facilitated logistics for 10-20 panelists and speakers, including catering, after-parties, volunteers, and hotel and travel accommodations for each event• Member of the startup team that established the NESCO (National Electric Sector Cybersecurity Organization) and EnergySec (Energy Sector Security Consortium)

Founded & launched a small restaurant chain from start up to sale with national and local recognition.Achievements· Recognized as one of the best food carts in Portland by Willamette Week· Written up in the NY times· Included in Truck Food Cookbook by John T Edge Skills· Pioneered the establishment and successful sale of a restaurant chain, overseeing all aspects from inception· Led team recruitment, training, and supervision, contract negotiation, vendor relations, branding design, recipe development, and marketing strategy· Implemented efficient systems and training plans, enhancing team productivity· Cultivated relationships with neighboring businesses· Streamlined supply chain and in-house processes· Successfully negotiated the sale of the business

Over 200 shows per season, coordinating over 300 volunteers, staff of 12, marketing insight and assistance, house management and public facing facilities management.