• Develops and manages national campaigns with integrated teams focusing primarily on strategic content partnerships, creator relationship management and media relations for clients including Athabasca University, Moët Hennessy in Canada, Onlia, Capital One, Kilburn Live (Dr. Seuss Experience), DDB Canada (trade) and more• Project manager, collaborating and leading internal teams to deliver program success• Creates strong brand narratives that appeal to media, driving corporate communications initiatives that generate positive media coverage• Leads strategic content partnerships with digital and traditional media from concept through to execution • Manages research and analysis, and provides strategic recommendations for RFP responses, working directly with senior management• Plans and manages online content creator programs to generate awareness and third-party credibility

• Integral part of the client service team that developed impactful, strategic plans and facilitated the execution and implementation of projects for beverage alcohol clients • Wrote creative and tailored media materials with proven success in lifestyle, and food and beverage media outreach• Creator engagement and influencer relations specializing in food and beverage lifestyle• Managed Canadian social media accounts for PepsiCo Canada• Developed and executed curated events that created awareness, consideration and relevancy for brands amongst target audiences• Worked with the Director of Strategy and Business Development on RFP responses providing strategically sound recommendations that contributed to winning business for the agency

• Created engaging ROI plans and executed PR tactics in the agency’s consumer and healthcare practice groups • Managed national and local CSR initiatives• Conceptualized, planned and executed immersive events in the travel & tourism, food & beverage and healthcare sector• Developed media materials with proven success in both consumer and soft-health media outreach• Built social media campaigns for Facebook and Twitter• Created marketing communications materials for both the agency and clients

• Worked in lifestyle public relations where I supported accounts in the fashion, beauty and food & beverage sector.• Conducted consistent media outreach for clients to ensure they were top of mind for local and national media.• Managed social media platforms for Facebook and Twitter.• Planned, coordinated, and executed exclusive media and industry events including restaurant openings, new products, menu launches and one-on-one dinners.• Developed compelling media materials for all new campaigns and restaurant openings.

• Showcased an attention to detail when examining, filing, pulling and photocopying documents in Automobile department• Displayed strong communication skills when managing stakeholder calls from message centre• Exercised time management skills and accuracy when documenting insurance history for letters of experience• Assisted adjusters in Claims department through vendors payment on Claim Centre Guidewire Software and approval on Health Claims for Auto Insurance (HCAI)• Provided assistance in Claims department during Alberta's flood crisis• Displayed diligence and organization skills when completing broker packages

• Part of the PR team and assisted senior staff with media relations activities. - Conducted daily media monitoring, updated media lists and inventory.• Developed creative media relations materials for product launches. - Wrote first drafts of news releases, facts sheets and pitches• Managed media check-ins, setup and tear down for events. - Assisted senior staff with on-site event logistics for the opening of The Good Press and Google Canada’s ‘Think Finance’ and ‘Eat Local’ events